SAGE Video - What is Strategic Marketing?

Name: What is Strategic Marketing?
Uploaded: 2016-06-25
Duration: 32 min 14 s
Description: Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.

Transcript

Video Type: Tutorial

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  Basu, K. (Academic). (2016). What is strategic marketing? [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981508
  
  Basu, Kunal. "What is Strategic Marketing?." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:32:14. https://dx.doi.org/10.4135/9781473981508.
  
  Basu, K., 2016. What is Strategic Marketing?, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981508 & gt; [Accessed 10 Aug 2022].
  
  Basu, Kunal. What is Strategic Marketing?. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981508. 10 Aug 2022.
  
  What is Strategic Marketing? [Streaming video]. 2016. doi:10.4135/9781473981508. Accessed 08/10/2022
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Summary

Summary

Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.