SAGE Video - What is Strategic Marketing?

Name: What is Strategic Marketing?
Uploaded: 2016-06-25
Duration: 32 min 14 s
Description: Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.

Transcript

Video Type: Tutorial

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  Basu, K. (Academic). (2016). What is strategic marketing? [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981508
  
  Basu, Kunal. "What is Strategic Marketing?." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:32:14. https://dx.doi.org/10.4135/9781473981508.
  
  Basu, K., 2016. What is Strategic Marketing?, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981508 & gt; [Accessed 8 Feb 2023].
  
  Basu, Kunal. What is Strategic Marketing?. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981508. 8 Feb 2023.
  
  What is Strategic Marketing? [Streaming video]. 2016. doi:10.4135/9781473981508. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.

Chapter 1: Introduction: What is Strategic Marketing?
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- Start time: 00:00:03
- End time: 00:02:46
Chapter 2: The Marketing Domain
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- Start time: 00:02:47
- End time: 00:05:16
Chapter 3: The Strategic Marketing Mindset
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- Start time: 00:05:17
- End time: 00:09:48
Chapter 4: Marketing Philosophies
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- Start time: 00:09:49
- End time: 00:14:17
Chapter 5: Portfolio Analysis
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- Start time: 00:14:18
- End time: 00:19:25
Chapter 6: Multi-Factor Screening
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- Start time: 00:19:26
- End time: 00:22:48
Chapter 7: Strategic Marketing Planning
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- Start time: 00:22:49
- End time: 00:25:39
Chapter 8: Everyone is a Marketer
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- Start time: 00:25:40
- End time: 00:29:53
Chapter 9: Conclusion: What is Strategic Marketing?
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- Start time: 00:29:54
- End time: 00:32:13

Type of Content: Tutorial
Title: What is Strategic Marketing?
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Consumer Marketing
Duration: 00:32:14
DOI: https://dx.doi.org/10.4135/9781473981508
Keywords: collaboration, innovation (business), marketing (business), marketing concept, marketing ethics, marketing plan, marketing planning, marketing research, marketing strategy, missions and mission statements, philosophes, philosophical approaches, portfolio assessment, production management, products (marketing), reflective leadership, responsiveness, Selling products and services, Strategic business units, Strategic marketing, targeting
Things Discussed
Organizations Discussed:
Apple Inc., 1976-
General Electric Company, 1892-
Citigroup Inc., 1812-
McKinsey & Company, 1926-
Persons Discussed:
Regis McKenna

People
Academic: Kunal Basu

Online ISBN:9781473981508

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
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- Download PDFopens in new window
- Cite
  
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  Format APA
  
  Basu, K. (Academic). (2016). What is strategic marketing? [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981508
  
  Basu, Kunal. "What is Strategic Marketing?." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:32:14. https://dx.doi.org/10.4135/9781473981508.
  
  Basu, K., 2016. What is Strategic Marketing?, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981508 & gt; [Accessed 8 Feb 2023].
  
  Basu, Kunal. What is Strategic Marketing?. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981508. 8 Feb 2023.
  
  What is Strategic Marketing? [Streaming video]. 2016. doi:10.4135/9781473981508. Accessed 02/08/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: What is Strategic Marketing?

Chapter 2: The Marketing Domain

Chapter 3: The Strategic Marketing Mindset

Chapter 4: Marketing Philosophies

Chapter 5: Portfolio Analysis

Chapter 6: Multi-Factor Screening

Chapter 7: Strategic Marketing Planning

Chapter 8: Everyone is a Marketer

Chapter 9: Conclusion: What is Strategic Marketing?

Things Discussed

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What is Strategic Marketing?

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: What is Strategic Marketing?

Chapter 2: The Marketing Domain

Chapter 3: The Strategic Marketing Mindset

Chapter 4: Marketing Philosophies

Chapter 5: Portfolio Analysis

Chapter 6: Multi-Factor Screening

Chapter 7: Strategic Marketing Planning

Chapter 8: Everyone is a Marketer

Chapter 9: Conclusion: What is Strategic Marketing?

Things Discussed

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