Summary
Chapters
Video Info
Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. Marketing philosophies, portfolio analysis, and strategic marketing planning are discussed.
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Chapter 1: Introduction: What is Strategic Marketing?
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Chapter 2: The Marketing Domain
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Chapter 3: The Strategic Marketing Mindset
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Chapter 4: Marketing Philosophies
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Chapter 5: Portfolio Analysis
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Chapter 6: Multi-Factor Screening
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Chapter 7: Strategic Marketing Planning
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Chapter 8: Everyone is a Marketer
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Chapter 9: Conclusion: What is Strategic Marketing?
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