Professor Ken Goldstein explains that elections center on the composition of the electorate and the loyalty of partisan groups. Campaigns focus on mobilizing voter turnout among groups likely to support their candidate, and on swaying the opinions of undecided but likely voters.
What Do Campaigns Do?
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Goldstein, K. (Academic). (2016). What do campaigns do? [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473975439
Goldstein, Ken. "What Do Campaigns Do?." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:43. https://www.doi.org/10.4135/9781473975439.
Goldstein, K., 2016. What Do Campaigns Do?, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473975439> [Accessed 24 Jul 2021].
Goldstein, Ken. What Do Campaigns Do?. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473975439. 24 Jul 2021.copy to clipboardorEndnote
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