Transcript

What Do Campaigns Do?

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  Goldstein, K. (Academic). (2016). What do campaigns do? [Streaming video]. Retrieved from SAGE Video.
  
  Goldstein, Ken. "What Do Campaigns Do?." SAGE Video video, 00:11:43. 2016. https://sk.sagepub.com/video/what-do-campaigns-do.
  
  What Do Campaigns Do? 2016, online video, SAGE Publications Ltd, London, viewed 3 August 2020, <https://sk.sagepub.com/video/what-do-campaigns-do>.
  
  Goldstein, Ken. "What Do Campaigns Do?." Online video clip. SAGE Video. SAGE Publications Ltd, 28 Jan. 2016. Web. 3 Aug. 2020.
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Summary

Summary

Professor Ken Goldstein explains that elections center on the composition of the electorate and the loyalty of partisan groups. Campaigns focus on mobilizing voter turnout among groups likely to support their candidate, and on swaying the opinions of undecided but likely voters.