Sage Video - Verica Djurdjevic, Media Planning and Buying

Name: Verica Djurdjevic, Media Planning and Buying
Uploaded: 2015-06-24
Duration: 38 min 9 s
Description: Verica Djurdjevic, managing director of PHD Media in London, discusses her years of experience in the advertising industry, how she keeps her agency fresh and what she expects to see in the future.

Transcript

Video Type: Interview

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  Djurdjevic, V. (Interviewee). (2015). Verica djurdjevic - media planning and buying [Video]. Sage Knowledge. https://doi.org/10.4135/9781473941779
  
  Djurdjevic, Verica. "Verica Djurdjevic, Media Planning and Buying." In Sage Video. : SAGE Publications, Ltd., 2015. Video, 00:38:09. https://doi.org/10.4135/9781473941779.
  
  Djurdjevic, V., 2015. Verica Djurdjevic, Media Planning and Buying, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473941779 & gt; [Accessed 2 Oct 2023].
  
  Djurdjevic, Verica. Verica Djurdjevic, Media Planning and Buying. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://doi.org/10.4135/9781473941779. 2 Oct 2023.
  
  Verica Djurdjevic, Media Planning and Buying [Streaming video]. 2015. doi:10.4135/9781473941779. Accessed 10/02/2023
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Summary
Chapters
Video Info

Summary

Verica Djurdjevic, managing director of PHD Media in London, discusses her years of experience in the advertising industry, how she keeps her agency fresh and what she expects to see in the future.

Chapter 1: Verica Djurdjevic Discusses How She Got into Media Planning and Buying
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- Start time: 00:00:00
- End time: 00:02:04
Chapter 2: Define Media Planning and Buying
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- Start time: 00:02:05
- End time: 00:03:09
Chapter 3: The Relationship Between Paid, Owned and Earned Media
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- Start time: 00:03:10
- End time: 00:05:44
Chapter 4: Approaches Used in Campaigns
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- Start time: 00:05:45
- End time: 00:09:49
Chapter 5: Strategies Used by a Planning-Led Media Agency
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- Start time: 00:09:50
- End time: 00:11:49
Chapter 6: The Importance of Challenging Convention
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- Start time: 00:11:50
- End time: 00:15:39
Chapter 7: Client Management Styles
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- Start time: 00:15:40
- End time: 00:17:50
Chapter 8: Changes the Media and Planning Industry may Face in the Future
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- Start time: 00:17:51
- End time: 00:20:20
Chapter 9: Ways in which a Media Agency can Promote Creative Thinking
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- Start time: 00:20:21
- End time: 00:23:10
Chapter 10: Challenges Faced by a Managing Director of an Advertising Agency
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- Start time: 00:23:11
- End time: 00:25:55
Chapter 11: Examples of Methods Used in Advertising Campaigns
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- Start time: 00:25:56
- End time: 00:32:50
Chapter 12: Changes in the Advertising Landscape
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- Start time: 00:32:51
- End time: 00:35:36
Chapter 13: Advice for Students Considering a Career in Advertising
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- Start time: 00:35:37
- End time: 00:38:07

Type of Content: Interview
Title: Verica Djurdjevic, Media Planning and Buying
Publisher: SAGE Publications, Ltd.
- Publication year: 2015
- Online pub date: June 24, 2015
Discipline: Media, Communication & Cultural Studies
Subject: Media Economics, Media Ethics, Advertising
Duration: 00:38:09
DOI: https://doi.org/10.4135/9781473941779
Keywords:
advertising, audience research, changing agency culture, client engagement, data management, digital media, diversity in the workplace, future of media, involvement (consumer behavior), marketing planning, media modes, negotiating strategies, operations strategy, target markets, trends in consumer culture
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- Cite
  
  Cite icon close
  
  Format APA
  
  Djurdjevic, V. (Interviewee). (2015). Verica djurdjevic - media planning and buying [Video]. Sage Knowledge. https://doi.org/10.4135/9781473941779
  
  Djurdjevic, Verica. "Verica Djurdjevic, Media Planning and Buying." In Sage Video. : SAGE Publications, Ltd., 2015. Video, 00:38:09. https://doi.org/10.4135/9781473941779.
  
  Djurdjevic, V., 2015. Verica Djurdjevic, Media Planning and Buying, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473941779 & gt; [Accessed 2 Oct 2023].
  
  Djurdjevic, Verica. Verica Djurdjevic, Media Planning and Buying. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://doi.org/10.4135/9781473941779. 2 Oct 2023.
  
  Verica Djurdjevic, Media Planning and Buying [Streaming video]. 2015. doi:10.4135/9781473941779. Accessed 10/02/2023
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Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Verica Djurdjevic Discusses How She Got into Media Planning and Buying

Chapter 2: Define Media Planning and Buying

Chapter 3: The Relationship Between Paid, Owned and Earned Media

Chapter 4: Approaches Used in Campaigns

Chapter 5: Strategies Used by a Planning-Led Media Agency

Chapter 6: The Importance of Challenging Convention

Chapter 7: Client Management Styles

Chapter 8: Changes the Media and Planning Industry may Face in the Future

Chapter 9: Ways in which a Media Agency can Promote Creative Thinking

Chapter 10: Challenges Faced by a Managing Director of an Advertising Agency

Chapter 11: Examples of Methods Used in Advertising Campaigns

Chapter 12: Changes in the Advertising Landscape

Chapter 13: Advice for Students Considering a Career in Advertising

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Verica Djurdjevic, Media Planning and Buying

Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Verica Djurdjevic Discusses How She Got into Media Planning and Buying

Chapter 2: Define Media Planning and Buying

Chapter 3: The Relationship Between Paid, Owned and Earned Media

Chapter 4: Approaches Used in Campaigns

Chapter 5: Strategies Used by a Planning-Led Media Agency

Chapter 6: The Importance of Challenging Convention

Chapter 7: Client Management Styles

Chapter 8: Changes the Media and Planning Industry may Face in the Future

Chapter 9: Ways in which a Media Agency can Promote Creative Thinking

Chapter 10: Challenges Faced by a Managing Director of an Advertising Agency

Chapter 11: Examples of Methods Used in Advertising Campaigns

Chapter 12: Changes in the Advertising Landscape

Chapter 13: Advice for Students Considering a Career in Advertising

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