Summary
Chapters
Video Info
Verica Djurdjevic, managing director of PHD Media in London, discusses her years of experience in the advertising industry, how she keeps her agency fresh and what she expects to see in the future.
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Chapter 1: Verica Djurdjevic Discusses How She Got into Media Planning and Buying
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Chapter 2: Define Media Planning and Buying
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Chapter 3: The Relationship Between Paid, Owned and Earned Media
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Chapter 4: Approaches Used in Campaigns
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Chapter 5: Strategies Used by a Planning-Led Media Agency
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Chapter 6: The Importance of Challenging Convention
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Chapter 7: Client Management Styles
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Chapter 8: Changes the Media and Planning Industry may Face in the Future
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Chapter 9: Ways in which a Media Agency can Promote Creative Thinking
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Chapter 10: Challenges Faced by a Managing Director of an Advertising Agency
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Chapter 11: Examples of Methods Used in Advertising Campaigns
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Chapter 12: Changes in the Advertising Landscape
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Chapter 13: Advice for Students Considering a Career in Advertising
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