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Using Content Analysis to Study the Mobilization of Women during WWII in Magazine Advertisements

Video Type: Case Study

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Professor Tawnya Adkins Covert presents her research into how women's magazine advertisements during World War II helped to mobilize women. She studied how government agencies like the Office of War Information collaborated with magazine publishers. Adkins Covert also examined how the appeals varied based on the social class of the audience, as well as how they changed gender scripts for women.

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