Summary
Chapters
Video Info
Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.
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Chapter 1: Candidates Think Advertising Matters
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Chapter 2: Advertising is a Unique Medium
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Chapter 3: If We Made an Ad
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Chapter 4: Real Ads and How They Work
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Chapter 5: Ike for President Ad
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Chapter 6: Lyndon Johnson Daisy Ad
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Chapter 7: Ronald Reagan's "Morning in America"
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Chapter 8: Conclusion
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