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The Power of Political Advertising

Video Type: Tutorial

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  Vavreck, L. (Academic). (2016). The power of political advertising [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473978096
  
  Vavreck, Lynn. "The Power of Political Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://www.doi.org/10.4135/9781473978096.
  
  Vavreck, L., 2016. The Power of Political Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473978096> [Accessed 14 May 2021].
  
  Vavreck, Lynn. The Power of Political Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473978096. 14 May 2021.
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Summary

Summary

Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.