SAGE Video - The Power of Political Advertising

Name: The Power of Political Advertising
Uploaded: 2016-06-01
Duration: 22 min 52 s
Description: Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.

Transcript

Video Type: Tutorial

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  Vavreck, L. (Academic). (2016). The power of political advertising [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473978096
  
  Vavreck, Lynn. "The Power of Political Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://dx.doi.org/10.4135/9781473978096.
  
  Vavreck, L., 2016. The Power of Political Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473978096 & gt; [Accessed 29 Jan 2023].
  
  Vavreck, Lynn. The Power of Political Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473978096. 29 Jan 2023.
  
  The Power of Political Advertising [Streaming video]. 2016. doi:10.4135/9781473978096. Accessed 01/29/2023
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Summary
Chapters
Video Info

Summary

Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.

Chapter 1: Candidates Think Advertising Matters
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- Start time: 00:00:05
- End time: 00:02:34
Chapter 2: Advertising is a Unique Medium
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- Start time: 00:02:35
- End time: 00:04:49
Chapter 3: If We Made an Ad
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- Start time: 00:04:50
- End time: 00:08:40
Chapter 4: Real Ads and How They Work
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- Start time: 00:08:41
- End time: 00:09:15
Chapter 5: Ike for President Ad
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- Start time: 00:09:16
- End time: 00:12:46
Chapter 6: Lyndon Johnson Daisy Ad
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- Start time: 00:12:47
- End time: 00:17:24
Chapter 7: Ronald Reagan's "Morning in America"
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- Start time: 00:17:25
- End time: 00:20:54
Chapter 8: Conclusion
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- Start time: 00:20:55
- End time: 00:22:52

Type of Content: Tutorial
Title: The Power of Political Advertising
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Politics & International Relations
Subject: Mass Media, Elections & Political Campaigns
Duration: 00:22:52
DOI: https://dx.doi.org/10.4135/9781473978096
Keywords: advertising, advertising ethics, Barry Goldwater, campaign advertising, candidate image, communication and media studies, conflation, consumer behavior, creativity, Dwight D. Eisenhower, effectiveness, emotion and communication, emotional communication, exclusion, fear appeals, health care, imagery, inferences, judgment (psychology), Lyndon B. Johnson, manipulation, music, nostalgia, nuclear war, packaging, patriotism, political advertising, political campaign communication, politicians, power (psychology), race and ethnic groups, risk perception, Ronald Reagan, Sense interactions, Sound bites, text and textuality, visual communication, visual imagery, vulnerability
People
Academic: Lynn Vavreck

Online ISBN:9781473978096

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Vavreck, L. (Academic). (2016). The power of political advertising [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473978096
  
  Vavreck, Lynn. "The Power of Political Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://dx.doi.org/10.4135/9781473978096.
  
  Vavreck, L., 2016. The Power of Political Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473978096 & gt; [Accessed 29 Jan 2023].
  
  Vavreck, Lynn. The Power of Political Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473978096. 29 Jan 2023.
  
  The Power of Political Advertising [Streaming video]. 2016. doi:10.4135/9781473978096. Accessed 01/29/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/the-power-of-political-advertising
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Candidates Think Advertising Matters

Chapter 2: Advertising is a Unique Medium

Chapter 3: If We Made an Ad

Chapter 4: Real Ads and How They Work

Chapter 5: Ike for President Ad

Chapter 6: Lyndon Johnson Daisy Ad

Chapter 7: Ronald Reagan's "Morning in America"

Chapter 8: Conclusion

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The Power of Political Advertising

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Candidates Think Advertising Matters

Chapter 2: Advertising is a Unique Medium

Chapter 3: If We Made an Ad

Chapter 4: Real Ads and How They Work

Chapter 5: Ike for President Ad

Chapter 6: Lyndon Johnson Daisy Ad

Chapter 7: Ronald Reagan's "Morning in America"

Chapter 8: Conclusion

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