Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.
The Power of Political Advertising
Tools icon close
- Download PDFopens in new window
Cite icon closeAPA
Vavreck, L. (Academic). (2016). The power of political advertising [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473978096
Vavreck, Lynn. "The Power of Political Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://www.doi.org/10.4135/9781473978096.
Vavreck, L., 2016. The Power of Political Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473978096> [Accessed 26 Oct 2021].
Vavreck, Lynn. The Power of Political Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://www.doi.org/10.4135/9781473978096. 26 Oct 2021.copy to clipboardorEndnote
Watch next in SAGE Video
More like this in SAGE Knowledge
We found other relevant content for you on other SAGE platforms.