Transcript

The Place of Interviews in Market Research

Name: The Place of Interviews in Market Research
Uploaded: 2016-06-25
Duration: 23 min 44 s
Description: Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.

Video Type: Tutorial

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  McQuarrie, E. F. (Academic). (2016). The place of interviews in market research [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988606
  
  McQuarrie, Edward F. "The Place of Interviews in Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:23:44. https://www.doi.org/10.4135/9781473988606.
  
  McQuarrie, E. F., 2016. The Place of Interviews in Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988606> [Accessed 25 Sep 2021].
  
  McQuarrie, Edward F. The Place of Interviews in Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473988606. 25 Sep 2021.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/the-place-of-interviews-in-market-research
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/the-place-of-interviews-in-market-research
  
  Copy to clipboard
  
  Cancel

Summary

Summary

Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.