Transcript

The Place of Interviews in Market Research

Name: The Place of Interviews in Market Research
Uploaded: 2016-06-25
Duration: 23 min 44 s
Description: Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.

Video Type: Tutorial

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  McQuarrie, E. F. (Academic). (2016). The place of interviews in market research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988606
  
  McQuarrie, Edward F. "The Place of Interviews in Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:23:44. https://dx.doi.org/10.4135/9781473988606.
  
  McQuarrie, E. F., 2016. The Place of Interviews in Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988606 & gt; [Accessed 21 Jan 2022].
  
  McQuarrie, Edward F. The Place of Interviews in Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988606. 21 Jan 2022.
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Summary

Summary

Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.