SAGE Video - The Place of Interviews in Market Research

Name: The Place of Interviews in Market Research
Uploaded: 2016-06-25
Duration: 23 min 44 s
Description: Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.

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Video Type: Tutorial

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  McQuarrie, E. F. (Academic). (2016). The place of interviews in market research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988606
  
  McQuarrie, Edward F. "The Place of Interviews in Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:23:44. https://dx.doi.org/10.4135/9781473988606.
  
  McQuarrie, E. F., 2016. The Place of Interviews in Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988606 & gt; [Accessed 29 Jan 2023].
  
  McQuarrie, Edward F. The Place of Interviews in Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988606. 29 Jan 2023.
  
  The Place of Interviews in Market Research [Streaming video]. 2016. doi:10.4135/9781473988606. Accessed 01/29/2023
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Summary
Chapters
Video Info

Summary

Professor Edward McQuarrie analyzes various types of market research. He cites the pros and cons of both qualitative and quantitative methods before shifting his focus to achieving the best possible results with interviews.

Chapter 1: Market Research Interviews: Introduction
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- Start time: 00:00:00
- End time: 00:01:24
Chapter 2: Market Research Toolbox
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- Start time: 00:01:25
- End time: 00:02:28
Chapter 3: Kinds of Interview Research
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- Start time: 00:02:29
- End time: 00:14:07
Chapter 4: Best Interview Approaches
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- Start time: 00:14:08
- End time: 00:21:48
Chapter 5: Conclusion
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- Start time: 00:21:49
- End time: 00:23:44

Type of Content: Tutorial
Title: The Place of Interviews in Market Research
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Research, Qualitative Techniques for Business & Management Research, Research Methods for Business & Management (general)
Duration: 00:23:44
DOI: https://dx.doi.org/10.4135/9781473988606
Keywords: bias, brand management, confirmatory factor analysis, ethnography, expert opinion, exploratory study, focus groups, interviews, interviews as topic, jargon, market research, marketing, meetings (communication), observation (research), open-ended study, probing, qualitative methods, quantitative methods, questionnaires, questionnaires and surveys, rapport, Stimuli, Surveys, visual aids
People
Academic: Edward F. McQuarrie

Online ISBN:9781473988606

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  McQuarrie, E. F. (Academic). (2016). The place of interviews in market research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988606
  
  McQuarrie, Edward F. "The Place of Interviews in Market Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:23:44. https://dx.doi.org/10.4135/9781473988606.
  
  McQuarrie, E. F., 2016. The Place of Interviews in Market Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988606 & gt; [Accessed 29 Jan 2023].
  
  McQuarrie, Edward F. The Place of Interviews in Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988606. 29 Jan 2023.
  
  The Place of Interviews in Market Research [Streaming video]. 2016. doi:10.4135/9781473988606. Accessed 01/29/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/the-place-of-interviews-in-market-research
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Market Research Interviews: Introduction

Chapter 2: Market Research Toolbox

Chapter 3: Kinds of Interview Research

Chapter 4: Best Interview Approaches

Chapter 5: Conclusion

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The Place of Interviews in Market Research

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Market Research Interviews: Introduction

Chapter 2: Market Research Toolbox

Chapter 3: Kinds of Interview Research

Chapter 4: Best Interview Approaches

Chapter 5: Conclusion

Sign in to access this content

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