Transcript

The New Marketing of Terrorism

Name: The New Marketing of Terrorism
Uploaded: 2016-01-28
Duration: 15 min 7 s
Description: Professor Paul Baines examines the marketing of terrorism, focusing particularly on al-Qaeda and ISIS. He discusses why these groups engage in marketing, different techniques they use, and why terrorist propaganda works.

Video Type: Video Case

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  Baines, P. (Academic). (2016). The new marketing of terrorism [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473972117
  
  Baines, Paul. "The New Marketing of Terrorism." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:15:07. https://www.doi.org/10.4135/9781473972117.
  
  Baines, P., 2016. The New Marketing of Terrorism, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473972117> [Accessed 20 Sep 2021].
  
  Baines, Paul. The New Marketing of Terrorism. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473972117. 20 Sep 2021.
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Summary

Summary

Professor Paul Baines examines the marketing of terrorism, focusing particularly on al-Qaeda and ISIS. He discusses why these groups engage in marketing, different techniques they use, and why terrorist propaganda works.