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The New Marketing of Terrorism

Video Type: Video Case

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  Baines, P. (Academic). (2016). The new marketing of terrorism [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473972117
  
  Baines, Paul. "The New Marketing of Terrorism." In SAGE Video. London: SAGE Publications Ltd, 2016. Video, 00:15:07. https://www.doi.org/10.4135/9781473972117.
  
  Baines, P., 2016. The New Marketing of Terrorism, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473972117> [Accessed 24 Jan 2021].
  
  Baines, Paul. The New Marketing of Terrorism. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473972117. 24 Jan 2021.
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Summary

Summary

Professor Paul Baines examines the marketing of terrorism, focusing particularly on al-Qaeda and ISIS. He discusses why these groups engage in marketing, different techniques they use, and why terrorist propaganda works.