SAGE Video - The New Frontier of: Social Media

Name: The New Frontier of: Social Media
Uploaded: 2016-06-25
Duration: 44 min 35 s
Description: Dave Kerpen, founder and CEO of Likeable Local, presents an AMA webinar on social media marketing. He offers a list of guidelines for reaching a target audience, and he reminds viewers to keep it simple.

Transcript

Video Type: Tutorial

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Libb, A., & Kerpen, D. (Practitioners). (2015). The new frontier of: social media [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473985919
  
  Libb, Allie, and Dave Kerpen. "The New Frontier of: Social Media." In SAGE Video. : American Marketing Association, 2015. Video, 00:44:35. https://dx.doi.org/10.4135/9781473985919.
  
  Libb, A. and Kerpen, D., 2015. The New Frontier of: Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473985919 & gt; [Accessed 1 Feb 2023].
  
  Libb, Allie and Dave Kerpen. The New Frontier of: Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473985919. 1 Feb 2023.
  
  The New Frontier of: Social Media [Streaming video]. 2015. doi:10.4135/9781473985919. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/the-new-frontier-of-social-media
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/the-new-frontier-of-social-media
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Dave Kerpen, founder and CEO of Likeable Local, presents an AMA webinar on social media marketing. He offers a list of guidelines for reaching a target audience, and he reminds viewers to keep it simple.

Chapter 1: New Frontier of Social Media
icon angle down
- Start time: 00:00:00
- End time: 00:05:42
Chapter 2: Facebook Reachgeddon
icon angle down
- Start time: 00:05:43
- End time: 00:09:07
Chapter 3: Inspire Stories About Your Products and Services
icon angle down
- Start time: 00:09:08
- End time: 00:14:47
Chapter 4: Recycle Great Content
icon angle down
- Start time: 00:14:48
- End time: 00:17:35
Chapter 5: Incentivize Referrals
icon angle down
- Start time: 00:17:36
- End time: 00:19:54
Chapter 6: Rework content and share across channels
icon angle down
- Start time: 00:19:55
- End time: 00:21:42
Chapter 7: Educate Yourself
icon angle down
- Start time: 00:21:43
- End time: 00:24:53
Chapter 8: Practice Gratitude
icon angle down
- Start time: 00:24:54
- End time: 00:30:51
Chapter 9: Questions
icon angle down
- Start time: 00:30:52
- End time: 00:37:40
Chapter 10: More Questions
icon angle down
- Start time: 00:37:41
- End time: 00:44:32

Type of Content: Tutorial
Title: The New Frontier of: Social Media
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Social Media, Advertising & Promotion, Social Marketing
Duration: 00:44:35
DOI: https://dx.doi.org/10.4135/9781473985919
Keywords: advertising, attitude change, blogs, brand management, business and management, channels, complexity and communication, customer care, customer centrality, customization, education, educational resources, effectiveness, enthusiasm, Facebook, gratitude, incentives, informal education, investment, linkedin, marketing (business), mood effects, planning (general), practices, strategies, and tools, preparedness, reciprocity, referral, repetition, return on investment, Social media, Story telling, target markets, time factors, training and development, Twitter, viral advertising and marketing, visual communication
Things Discussed
Organizations Discussed:
Instagram, 2010-

People
Practitioner: Allie Libb
Practitioner: Dave Kerpen

Online ISBN:9781473985919

Copyright: American Marketing Association, 2015

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Libb, A., & Kerpen, D. (Practitioners). (2015). The new frontier of: social media [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473985919
  
  Libb, Allie, and Dave Kerpen. "The New Frontier of: Social Media." In SAGE Video. : American Marketing Association, 2015. Video, 00:44:35. https://dx.doi.org/10.4135/9781473985919.
  
  Libb, A. and Kerpen, D., 2015. The New Frontier of: Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473985919 & gt; [Accessed 1 Feb 2023].
  
  Libb, Allie and Dave Kerpen. The New Frontier of: Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473985919. 1 Feb 2023.
  
  The New Frontier of: Social Media [Streaming video]. 2015. doi:10.4135/9781473985919. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/the-new-frontier-of-social-media
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/the-new-frontier-of-social-media
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: New Frontier of Social Media

Chapter 2: Facebook Reachgeddon

Chapter 3: Inspire Stories About Your Products and Services

Chapter 4: Recycle Great Content

Chapter 5: Incentivize Referrals

Chapter 6: Rework content and share across channels

Chapter 7: Educate Yourself

Chapter 8: Practice Gratitude

Chapter 9: Questions

Chapter 10: More Questions

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

The New Frontier of: Social Media

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: New Frontier of Social Media

Chapter 2: Facebook Reachgeddon

Chapter 3: Inspire Stories About Your Products and Services

Chapter 4: Recycle Great Content

Chapter 5: Incentivize Referrals

Chapter 6: Rework content and share across channels

Chapter 7: Educate Yourself

Chapter 8: Practice Gratitude

Chapter 9: Questions

Chapter 10: More Questions

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends