Summary
Chapters
Video Info
Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.
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Chapter 1: Introduction: The New Frontier of Marketing
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Chapter 2: Global Connectedness
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Chapter 3: Innovation and Knowledge
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Chapter 4: Digital Boundaries
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Chapter 5: Internet of Everything
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Chapter 6: Access and Control
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Chapter 7: Culture of Sharing
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Chapter 8: Role of Values
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Chapter 9: Talent Capital
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Chapter 10: Summary of Marketing Skills
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Chapter 11: Conclusion: The New Frontier of Marketing
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