Transcript

The New Frontier of: Marketing

Name: The New Frontier of: Marketing
Uploaded: 2016-06-25T00:00:00-04:00
Description: Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.

Video Type: Tutorial

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  Libb, A. (Speakers). (2015). The new frontier of: marketing [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473985926
  
  Libb, Alli. "The New Frontier of: Marketing." In SAGE Video. Chicago: American Marketing Association, 2015. Video, 00:52:50. https://www.doi.org/10.4135/9781473985926.
  
  Libb, A., 2015. The New Frontier of: Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473985926> [Accessed 6 Mar 2021].
  
  Libb, Alli. The New Frontier of: Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473985926. 6 Mar 2021.
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Summary

Summary

Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.