SAGE Video - The New Frontier of: Marketing

Name: The New Frontier of: Marketing
Uploaded: 2016-06-25
Duration: 52 min 48 s
Description: Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.

Transcript

Video Type: Tutorial

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  Libb, A. (Speakers). (2015). The new frontier of: marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473985926
  
  Libb, Alli. "The New Frontier of: Marketing." In SAGE Video. : American Marketing Association, 2015. Video, 00:52:48. https://dx.doi.org/10.4135/9781473985926.
  
  Libb, A., 2015. The New Frontier of: Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473985926 & gt; [Accessed 1 Feb 2023].
  
  Libb, Alli. The New Frontier of: Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473985926. 1 Feb 2023.
  
  The New Frontier of: Marketing [Streaming video]. 2015. doi:10.4135/9781473985926. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers.

Chapter 1: Introduction: The New Frontier of Marketing
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- Start time: 00:00:00
- End time: 00:05:00
Chapter 2: Global Connectedness
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- Start time: 00:05:01
- End time: 00:10:38
Chapter 3: Innovation and Knowledge
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- Start time: 00:10:39
- End time: 00:16:02
Chapter 4: Digital Boundaries
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- Start time: 00:16:03
- End time: 00:20:24
Chapter 5: Internet of Everything
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- Start time: 00:20:25
- End time: 00:28:55
Chapter 6: Access and Control
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- Start time: 00:28:56
- End time: 00:32:00
Chapter 7: Culture of Sharing
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- Start time: 00:32:01
- End time: 00:34:16
Chapter 8: Role of Values
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- Start time: 00:34:17
- End time: 00:37:49
Chapter 9: Talent Capital
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- Start time: 00:37:50
- End time: 00:43:25
Chapter 10: Summary of Marketing Skills
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- Start time: 00:43:26
- End time: 00:46:48
Chapter 11: Conclusion: The New Frontier of Marketing
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- Start time: 00:46:49
- End time: 00:52:47

Type of Content: Tutorial
Title: The New Frontier of: Marketing
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Creativity & Innovation in Business, Electronic Marketing, Marketing Research
Duration: 00:52:48
DOI: https://dx.doi.org/10.4135/9781473985926
Keywords: advertising, authenticity, brand loyalty, business growth, business models, business strategy, career development, collaboration, consumer behavior, customization, customized products, digital technology, disruptive innovation, ethical consumerism, generation gap, generational change, global market, income, information (concept), innovation (business), internet, job skills, knowledge, labeling, market (economics), market research, marketing (business), marketing concept, marketing research, missions and mission statements, personalization, population growth, privacy, privacy issues, product innovation, research, resources and conservation, resources for the future, Scarcity, Scenario planning, Security, Storytelling, talent management, transparencies, trends, trends in consumer culture, values (guiding principles)
Things Discussed
Organizations Discussed:
American Marketing Association, 1937-
Toms Shoes, 2006-
Starbucks Corporation, 1971-
The Hershey Company, 1894-
The Hershey Company, 1976-
The New York Times, 1851-
Procter & Gamble, 1837-
Airbnb, 2008-

People
Interviewee: Charlie Chappell
Interviewer: Nancy Costopulos
Speaker: Alli Libb

Online ISBN:9781473985926

Copyright: American Marketing Association, 2015

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Libb, A. (Speakers). (2015). The new frontier of: marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473985926
  
  Libb, Alli. "The New Frontier of: Marketing." In SAGE Video. : American Marketing Association, 2015. Video, 00:52:48. https://dx.doi.org/10.4135/9781473985926.
  
  Libb, A., 2015. The New Frontier of: Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473985926 & gt; [Accessed 1 Feb 2023].
  
  Libb, Alli. The New Frontier of: Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473985926. 1 Feb 2023.
  
  The New Frontier of: Marketing [Streaming video]. 2015. doi:10.4135/9781473985926. Accessed 02/01/2023
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  Export to your reference manager Endnote
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: The New Frontier of Marketing

Chapter 2: Global Connectedness

Chapter 3: Innovation and Knowledge

Chapter 4: Digital Boundaries

Chapter 5: Internet of Everything

Chapter 6: Access and Control

Chapter 7: Culture of Sharing

Chapter 8: Role of Values

Chapter 9: Talent Capital

Chapter 10: Summary of Marketing Skills

Chapter 11: Conclusion: The New Frontier of Marketing

Things Discussed

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The New Frontier of: Marketing

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: The New Frontier of Marketing

Chapter 2: Global Connectedness

Chapter 3: Innovation and Knowledge

Chapter 4: Digital Boundaries

Chapter 5: Internet of Everything

Chapter 6: Access and Control

Chapter 7: Culture of Sharing

Chapter 8: Role of Values

Chapter 9: Talent Capital

Chapter 10: Summary of Marketing Skills

Chapter 11: Conclusion: The New Frontier of Marketing

Things Discussed

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