Summary
Chapters
Video Info
Grant LeBoff discusses the shift to digital marketing and the best ways to use it to further your business. The customer experience has changed with the advance of the digital world, and more information is now available to consumers. LeBoff explains how to properly use digital marketing and how to put customers first.
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Chapter 1: Introduction: The New Frontier of Digital
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Chapter 2: Word of Mouth and Marketing
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Chapter 3: Marketing in the Past
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Chapter 4: Losing the Importance of Demographics
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Chapter 5: Customer Centrality
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Chapter 6: Experience Economy
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Chapter 7: Telling a Story in Marketing
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Chapter 8: Building Communities
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Chapter 9: New Rules of Marketing
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Chapter 10: Conclusion: The New Frontier of Digital
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