SAGE Video - The New Frontier of Digital

Name: The New Frontier of Digital
Uploaded: 2016-06-25
Duration: 1 h 6 min 8 s
Description: Grant LeBoff discusses the shift to digital marketing and the best ways to use it to further your business. The customer experience has changed with the advance of the digital world, and more information is now available to consumers. LeBoff explains how to properly use digital marketing and how to put customers first.

Transcript

Video Type: Tutorial

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  Salas, A., & LeBoff, G. (Speakers). (2015). The new frontier of digital [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473985902
  
  Salas, Anthony, and Grant LeBoff. "The New Frontier of Digital." In SAGE Video. : American Marketing Association, 2015. Video, 01:06:08. https://dx.doi.org/10.4135/9781473985902.
  
  Salas, A. and LeBoff, G., 2015. The New Frontier of Digital, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473985902 & gt; [Accessed 31 Jan 2023].
  
  Salas, Anthony and Grant LeBoff. The New Frontier of Digital. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473985902. 31 Jan 2023.
  
  The New Frontier of Digital [Streaming video]. 2015. doi:10.4135/9781473985902. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Grant LeBoff discusses the shift to digital marketing and the best ways to use it to further your business. The customer experience has changed with the advance of the digital world, and more information is now available to consumers. LeBoff explains how to properly use digital marketing and how to put customers first.

Chapter 1: Introduction: The New Frontier of Digital
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- Start time: 00:00:02
- End time: 00:06:47
Chapter 2: Word of Mouth and Marketing
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- Start time: 00:06:48
- End time: 00:14:39
Chapter 3: Marketing in the Past
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- Start time: 00:14:40
- End time: 00:21:48
Chapter 4: Losing the Importance of Demographics
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- Start time: 00:21:49
- End time: 00:25:22
Chapter 5: Customer Centrality
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- Start time: 00:25:23
- End time: 00:32:12
Chapter 6: Experience Economy
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- Start time: 00:32:13
- End time: 00:39:36
Chapter 7: Telling a Story in Marketing
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- Start time: 00:39:37
- End time: 00:44:37
Chapter 8: Building Communities
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- Start time: 00:44:38
- End time: 00:51:12
Chapter 9: New Rules of Marketing
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- Start time: 00:51:13
- End time: 00:54:29
Chapter 10: Conclusion: The New Frontier of Digital
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- Start time: 00:54:30
- End time: 01:06:07

Type of Content: Tutorial
Title: The New Frontier of Digital
Publisher: American Marketing Association
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Electronic Marketing, Social Media, Business -to-business Marketing
Duration: 01:06:08
DOI: https://dx.doi.org/10.4135/9781473985902
Keywords: advertising, branding, contextual marketing, customer centrality, customer value, demographic analysis, demographics, digital communication, digital media, digital technology, emotion, emotion and choice, experience (events), information sharing, innovation (business), marketing (business), marketing and customer value, marketing campaigns, marketing plan, marketing planning, marketing research, marketing strategy, media, media research, media use, missions and mission statements, Social media, Storytelling, target markets, technology, value (education), value creation
Things Discussed
Organizations Discussed:
TripAdvisor, 2000-
JetBlue Airways, 1998-
Apple Inc., 1976-
Amazon.com, Inc., 1994-
Coca-Cola, 1886-
Heinz, 1869-
Samsung Group, 1938-
Red Bull, 1987-
Persons Discussed:
Rosser Reeves
Felix Baumgartner

People
Speaker: Anthony Salas
Speaker: Grant LeBoff

Online ISBN:9781473985902

Copyright: American Marketing Association, 2015

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Salas, A., & LeBoff, G. (Speakers). (2015). The new frontier of digital [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473985902
  
  Salas, Anthony, and Grant LeBoff. "The New Frontier of Digital." In SAGE Video. : American Marketing Association, 2015. Video, 01:06:08. https://dx.doi.org/10.4135/9781473985902.
  
  Salas, A. and LeBoff, G., 2015. The New Frontier of Digital, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473985902 & gt; [Accessed 31 Jan 2023].
  
  Salas, Anthony and Grant LeBoff. The New Frontier of Digital. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473985902. 31 Jan 2023.
  
  The New Frontier of Digital [Streaming video]. 2015. doi:10.4135/9781473985902. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/the-new-frontier-of-digital
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: The New Frontier of Digital

Chapter 2: Word of Mouth and Marketing

Chapter 3: Marketing in the Past

Chapter 4: Losing the Importance of Demographics

Chapter 5: Customer Centrality

Chapter 6: Experience Economy

Chapter 7: Telling a Story in Marketing

Chapter 8: Building Communities

Chapter 9: New Rules of Marketing

Chapter 10: Conclusion: The New Frontier of Digital

Things Discussed

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The New Frontier of Digital

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: The New Frontier of Digital

Chapter 2: Word of Mouth and Marketing

Chapter 3: Marketing in the Past

Chapter 4: Losing the Importance of Demographics

Chapter 5: Customer Centrality

Chapter 6: Experience Economy

Chapter 7: Telling a Story in Marketing

Chapter 8: Building Communities

Chapter 9: New Rules of Marketing

Chapter 10: Conclusion: The New Frontier of Digital

Things Discussed

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