Transcript

The Digital Effect

Video Type: Conference

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  Golson, K. J. (Speaker). (2016). The digital effect [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473990494
  
  Golson, Kelly J. "The Digital Effect." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:29:52. https://www.doi.org/10.4135/9781473990494.
  
  Golson, K. J., 2016. The Digital Effect, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473990494> [Accessed 11 May 2021].
  
  Golson, Kelly J. The Digital Effect. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473990494. 11 May 2021.
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Summary

Summary

Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking, and its digital marketing innovations.