SAGE Video - The Digital Effect

Name: The Digital Effect
Uploaded: 2016-06-25
Duration: 29 min 52 s
Description: Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking, and its digital marketing innovations.

Transcript

Video Type: Conference

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  Golson, K. J. (Speaker). (2016). The digital effect [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990494
  
  Golson, Kelly J. "The Digital Effect." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:29:52. https://dx.doi.org/10.4135/9781473990494.
  
  Golson, K. J., 2016. The Digital Effect, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990494 & gt; [Accessed 3 Feb 2023].
  
  Golson, Kelly J. The Digital Effect. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990494. 3 Feb 2023.
  
  The Digital Effect [Streaming video]. 2016. doi:10.4135/9781473990494. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Kelly Jo Golson discusses digital marketing and the approach her company is taking in this area. Marketing is becoming increasingly digital, and companies have begun the necessary transition into the digital world. Golson discusses her company's restructuring, its emphasis on mobile marking, and its digital marketing innovations.

Chapter 1: Transitioning into Digital Marketing
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- Start time: 00:00:10
- End time: 00:05:42
Chapter 2: Digital Marketing Campaign
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- Start time: 00:05:43
- End time: 00:10:59
Chapter 3: Marketing to the Mobile World
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- Start time: 00:11:00
- End time: 00:18:05
Chapter 4: Patient Portals
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- Start time: 00:18:06
- End time: 00:23:28
Chapter 5: Next in Digital Marketing
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- Start time: 00:23:29
- End time: 00:29:51

Type of Content: Conference
Title: The Digital Effect
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Strategy, Electronic Marketing, Social Media
Duration: 00:29:52
DOI: https://dx.doi.org/10.4135/9781473990494
Keywords: brand equity, brand management, branding, consumer behavior, consumer choice, digital media, digital technology, health care, health care management, health care teams, marketing (business), marketing campaigns, marketing concept, marketing plan, marketing planning, marketing research, marketing strategy, mobile networks, partnerships, Social media, Social network analysis, Social networking, target markets, target population, tracking, website management
Things Discussed
Organizations Discussed:
Google Inc., 1998-
Facebook, Inc., 2004-

People
Speaker: Kelly Jo Golson

Online ISBN:9781473990494

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Golson, K. J. (Speaker). (2016). The digital effect [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990494
  
  Golson, Kelly J. "The Digital Effect." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:29:52. https://dx.doi.org/10.4135/9781473990494.
  
  Golson, K. J., 2016. The Digital Effect, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990494 & gt; [Accessed 3 Feb 2023].
  
  Golson, Kelly J. The Digital Effect. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990494. 3 Feb 2023.
  
  The Digital Effect [Streaming video]. 2016. doi:10.4135/9781473990494. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/the-digital-effect
  
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Transitioning into Digital Marketing

Chapter 2: Digital Marketing Campaign

Chapter 3: Marketing to the Mobile World

Chapter 4: Patient Portals

Chapter 5: Next in Digital Marketing

Things Discussed

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The Digital Effect

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Transitioning into Digital Marketing

Chapter 2: Digital Marketing Campaign

Chapter 3: Marketing to the Mobile World

Chapter 4: Patient Portals

Chapter 5: Next in Digital Marketing

Things Discussed

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