Transcript

Strategic Social Marketing

Name: Strategic Social Marketing
Uploaded: 2016-01-28
Duration: 12 min 16 s
Description: Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.

Video Type: Tutorial

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  French, J. (Academic). (2016). Strategic social marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473963573
  
  French, Jeff. "Strategic Social Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:12:16. https://dx.doi.org/10.4135/9781473963573.
  
  French, J., 2016. Strategic Social Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473963573 & gt; [Accessed 24 May 2022].
  
  French, Jeff. Strategic Social Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473963573. 24 May 2022.
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Summary

Summary

Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.