SAGE Video - Strategic Social Marketing

Name: Strategic Social Marketing
Uploaded: 2016-01-28
Duration: 12 min 16 s
Description: Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.

Transcript

Video Type: Tutorial

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  French, J. (Academic). (2016). Strategic social marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473963573
  
  French, Jeff. "Strategic Social Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:12:16. https://dx.doi.org/10.4135/9781473963573.
  
  French, J., 2016. Strategic Social Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473963573 & gt; [Accessed 6 Feb 2023].
  
  French, Jeff. Strategic Social Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473963573. 6 Feb 2023.
  
  Strategic Social Marketing [Streaming video]. 2016. doi:10.4135/9781473963573. Accessed 02/06/2023
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Summary
Chapters
Video Info

Summary

Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.

Chapter 1: Strategic Social Marketing
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- Start time: 00:00:06
- End time: 00:00:36
Chapter 2: The Shortcomings of Social Programs
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- Start time: 00:00:37
- End time: 00:03:47
Chapter 3: Core Principles of Social Marketing
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- Start time: 00:03:48
- End time: 00:08:57
Chapter 4: Social Marketing in Practice
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- Start time: 00:08:58
- End time: 00:10:56
Chapter 5: Key Points
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- Start time: 00:10:57
- End time: 00:12:08

Type of Content: Tutorial
Title: Strategic Social Marketing
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Social Marketing, Marketing Strategy, Public Sector & Non-Profit Marketing
Duration: 00:12:16
DOI: https://dx.doi.org/10.4135/9781473963573
Keywords: behavior change, behavior intervention, data analysis, digital media, ethical theory, evaluation, examples of assessment and evaluation of problem-solving initiatives, extending behavioral health interventions to families and the community, marketing objectives, marketing strategy, personal psychology, public policy and relationships, public sector, Social marketing, Social values, Strategic marketing
People
Academic: Jeff French

Online ISBN:9781473963573

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  French, J. (Academic). (2016). Strategic social marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473963573
  
  French, Jeff. "Strategic Social Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:12:16. https://dx.doi.org/10.4135/9781473963573.
  
  French, J., 2016. Strategic Social Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473963573 & gt; [Accessed 6 Feb 2023].
  
  French, Jeff. Strategic Social Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473963573. 6 Feb 2023.
  
  Strategic Social Marketing [Streaming video]. 2016. doi:10.4135/9781473963573. Accessed 02/06/2023
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Strategic Social Marketing

Chapter 2: The Shortcomings of Social Programs

Chapter 3: Core Principles of Social Marketing

Chapter 4: Social Marketing in Practice

Chapter 5: Key Points

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Strategic Social Marketing

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Strategic Social Marketing

Chapter 2: The Shortcomings of Social Programs

Chapter 3: Core Principles of Social Marketing

Chapter 4: Social Marketing in Practice

Chapter 5: Key Points

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