Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.
Strategic Social Marketing
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French, J. (Academic). (2016). Strategic social marketing [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473963573
French, Jeff. "Strategic Social Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:12:16. https://www.doi.org/10.4135/9781473963573.
French, J., 2016. Strategic Social Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473963573> [Accessed 1 Dec 2021].
French, Jeff. Strategic Social Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473963573. 1 Dec 2021.copy to clipboardorEndnote
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