Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.
- Type of Content: Tutorial
- Title: Strategic Marketing: Introduction
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Marketing (general), Consumer Marketing
- Duration: 00:04:48
- Keywords: backlash, branding, business strategy, corporate social responsibility, customer centrality, customer loyalty, environmental approaches, marketing, Social responsibility, Strategic marketing
Academic: Kunal BasuOnline ISBN:9781473981492Copyright: (c) SAGE Publications Ltd., 2016