Summary
Chapters
Video Info
Strategic branding is arguably the most importance part of the discipline in both consumer and industrial markets. What brands are, how they are built, and their importance is covered.
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Chapter 1: Introduction: Strategic Branding
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Chapter 2: Brand Value
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Chapter 3: Brand Importance
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Chapter 4: Why Brand?
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Chapter 5: Successful Branding
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Chapter 6: Sustaining Brand Success
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Chapter 7: Brand Damage
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Chapter 8: The Brand Iceburg
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Chapter 9: Customer Expectations
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Chapter 10: Customer Experience
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Chapter 11: Expectation Experience Framework
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