Summary
Chapters
Video Info
Dr. Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and how to connect with the customer through the brand.
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Chapter 1: Strategic Brand Management
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Chapter 2: What is a Brand?
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Chapter 3: How to Build Strong Brands?
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Chapter 4: What is Brand Strategy?
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Chapter 5: How to Connect the Brand With Customer Experience
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Chapter 6: Conclusion
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