SAGE Video - Strategic Brand Management

Name: Strategic Brand Management
Uploaded: 2016-06-25
Duration: 19 min 22 s
Description: Dr. Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and how to connect with the customer through the brand.

Transcript

Video Type: Tutorial

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  Hassan, S. S. (Academic). (2016). Strategic brand management [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980617
  
  Hassan, Salah S. "Strategic Brand Management." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:22. https://dx.doi.org/10.4135/9781473980617.
  
  Hassan, S. S., 2016. Strategic Brand Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980617 & gt; [Accessed 29 Jan 2023].
  
  Hassan, Salah S. Strategic Brand Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980617. 29 Jan 2023.
  
  Strategic Brand Management [Streaming video]. 2016. doi:10.4135/9781473980617. Accessed 01/29/2023
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Summary
Chapters
Video Info

Summary

Dr. Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and how to connect with the customer through the brand.

Chapter 1: Strategic Brand Management
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- Start time: 00:00:05
- End time: 00:02:10
Chapter 2: What is a Brand?
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- Start time: 00:02:11
- End time: 00:05:49
Chapter 3: How to Build Strong Brands?
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- Start time: 00:05:50
- End time: 00:10:02
Chapter 4: What is Brand Strategy?
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- Start time: 00:10:03
- End time: 00:15:49
Chapter 5: How to Connect the Brand With Customer Experience
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- Start time: 00:15:50
- End time: 00:17:51
Chapter 6: Conclusion
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- Start time: 00:17:52
- End time: 00:19:20

Type of Content: Tutorial
Title: Strategic Brand Management
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Strategic Management & Business Policy (general), Marketing Communications
Duration: 00:19:22
DOI: https://dx.doi.org/10.4135/9781473980617
Keywords: auditing, brand communities, brand equity, brand loyalty, brand management, brand personality, branding, corporate branding, customer equity, customer loyalty, global brand strategy, integrated marketing communication, leadership (business), Strategy (organizational), targeting strategies
Things Discussed
Organizations Discussed:
PepsiCo Inc., 1965-
Tiffany & Co., 1837-
The Coca-Cola Company, 1892-
Ritz-Carlton Hotel Company, 1983-
Lowe's Companies, Inc, 1946-
The Home Depot, 1978-
Mercedes-Benz, 1926-
Bayerische Motoren Werke AG (BMW), 1916-
Persons Discussed:
David Acker

People
Academic: Salah S. Hassan

Online ISBN:9781473980617

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hassan, S. S. (Academic). (2016). Strategic brand management [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980617
  
  Hassan, Salah S. "Strategic Brand Management." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:22. https://dx.doi.org/10.4135/9781473980617.
  
  Hassan, S. S., 2016. Strategic Brand Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980617 & gt; [Accessed 29 Jan 2023].
  
  Hassan, Salah S. Strategic Brand Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980617. 29 Jan 2023.
  
  Strategic Brand Management [Streaming video]. 2016. doi:10.4135/9781473980617. Accessed 01/29/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/strategic-brand-management
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Strategic Brand Management

Chapter 2: What is a Brand?

Chapter 3: How to Build Strong Brands?

Chapter 4: What is Brand Strategy?

Chapter 5: How to Connect the Brand With Customer Experience

Chapter 6: Conclusion

Things Discussed

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Strategic Brand Management

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Strategic Brand Management

Chapter 2: What is a Brand?

Chapter 3: How to Build Strong Brands?

Chapter 4: What is Brand Strategy?

Chapter 5: How to Connect the Brand With Customer Experience

Chapter 6: Conclusion

Things Discussed

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