SAGE Video - Strategic Brand Management

Name: Strategic Brand Management
Uploaded: 2016-06-25
Duration: 19 min 22 s
Description: Dr. Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and how to connect with the customer through the brand.

Transcript

Video Type: Tutorial

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  Hassan, S. S. (Academic). (2016). Strategic brand management [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980617
  
  Hassan, Salah S. "Strategic Brand Management." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:22. https://dx.doi.org/10.4135/9781473980617.
  
  Hassan, S. S., 2016. Strategic Brand Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980617 & gt; [Accessed 13 Aug 2022].
  
  Hassan, Salah S. Strategic Brand Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980617. 13 Aug 2022.
  
  Strategic Brand Management [Streaming video]. 2016. doi:10.4135/9781473980617. Accessed 08/13/2022
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Summary

Summary

Dr. Salah Hassan discusses strategic brand management and the best ways to use branding to connect with customers. An important part of branding is brand equity, which is the added value that customers perceive as the result of brand. Hassan discusses what a brand is, how to build a strong brand, and how to connect with the customer through the brand.