- Summary
Business leaders discuss the issues involved in forming a new business. They explain how to come up with a quality business idea, then they describe how to build a business plan using market research.
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Johnson, R. L., Ryan, E., Brown, W., Funk, L., MacAskill, C., Banks, K., Hsieh, T., Goldman, S., Bell, S., Stone, M., Hull, K., Katz, D., Huth, B., Michelson, J., Druxman, L., Powell, M., Martin, L., & Kruse, A. (Practitioners). (2015). Start-up part i [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473980709
Johnson, Robert L., Eric Ryan, Warren Brown, Lexi Funk, Chris MacAskill, Kenneth Banks, Tony Hsieh et al. "Start-Up Part I." In SAGE Video. : Film Ideas, 2015. Video, 00:20:40. https://www.doi.org/10.4135/9781473980709.
Johnson, R. L., Ryan, E., Brown, W., Funk, L., MacAskill, C., Banks, K., Hsieh, T., Goldman, S., Bell, S., Stone, M., Hull, K., Katz, D., Huth, B., Michelson, J., Druxman, L., Powell, M., Martin, L. and Kruse, A., 2015. Start-Up Part I, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473980709> [Accessed 6 Mar 2021].
Johnson, Robert L., et al. Start-Up Part I. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473980709. 6 Mar 2021.
copy to clipboardBusiness leaders discuss the issues involved in forming a new business. They explain how to come up with a quality business idea, then they describe how to build a business plan using market research.
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