SAGE Video - Start-Up Part I

Name: Start-Up Part I
Uploaded: 2016-06-25
Duration: 20 min 39 s
Description: Business leaders discuss the issues involved in forming a new business. They explain how to come up with a quality business idea, then they describe how to build a business plan using market research.

Transcript

Video Type: Tutorial

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  Johnson, R. L., Ryan, E., Druxman, L., Powell, M., Bell, S., Brown, W., Funk, L., Stone, M., Martin, L., Kruse, A., Hull, K., MacAskill, C., Banks, K., Katz, D., Huth, B., Hsieh, T., Goldman, S., & Michelson, J. (Practitioners). (2015). Start-up part i [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980709
  
  Johnson, Robert L., Eric Ryan, Lisa Druxman, Michael Powell, Steve Bell, Warren Brown, Lexi Funk et al. "Start-Up Part I." In SAGE Video. : Film Ideas, Inc., 2015. Video, 00:20:39. https://dx.doi.org/10.4135/9781473980709.
  
  Johnson, R. L., Ryan, E., Druxman, L., Powell, M., Bell, S., Brown, W., Funk, L., Stone, M., Martin, L., Kruse, A., Hull, K., MacAskill, C., Banks, K., Katz, D., Huth, B., Hsieh, T., Goldman, S. and Michelson, J., 2015. Start-Up Part I, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980709 & gt; [Accessed 31 Jan 2023].
  
  Johnson, Robert L., et al. Start-Up Part I. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980709. 31 Jan 2023.
  
  Start-Up Part I [Streaming video]. 2015. doi:10.4135/9781473980709. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Business leaders discuss the issues involved in forming a new business. They explain how to come up with a quality business idea, then they describe how to build a business plan using market research.

Chapter 1: Coming Up With the Idea
icon angle down
- Start time: 00:00:00
- End time: 00:06:53
Chapter 2: Market Research on Customers & Competitors
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- Start time: 00:06:54
- End time: 00:15:19
Chapter 3: Creating a Business Plan
icon angle down
- Start time: 00:15:20
- End time: 00:20:39

Type of Content: Tutorial
Title: Start-Up Part I
Publisher: Film Ideas, Inc.
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: New Venture Creation, Marketing Research, Consumer Behavior
Duration: 00:20:39
DOI: https://dx.doi.org/10.4135/9781473980709
Keywords: business planning, capital financing, census data, competition (business), consumer demand, consumer feedback, customer expectations, demographic analysis, demographic data, differentiated marketing, entrepreneurs, entrepreneurship, feedback, feedback seeking, growth management, investment, market research, marketing (business), marketing and customer value, marketing strategy, power of ideas, product development, product innovation, risk (business), risk analysis, risk assessment, Small business management, Socially responsible investing, Strategic planning, Strategic plans, target markets, test markets, testing, uniqueness
People
Practitioner: Robert L Johnson
Practitioner: Eric Ryan
Practitioner: Lisa Druxman
Practitioner: Michael Powell
Practitioner: Steve Bell
Practitioner: Warren Brown
Practitioner: Lexi Funk
Practitioner: Maurice Stone
Practitioner: Lisa Martin
Practitioner: Andrew Kruse
Practitioner: Kevin Hull
Practitioner: Chris MacAskill
Practitioner: Kenneth Banks
Practitioner: Don Katz
Practitioner: Betty Huth
Practitioner: Tony Hsieh
Practitioner: Seth Goldman
Practitioner: Jon Michelson

Online ISBN:9781473980709

Copyright: MMXV Film Ideas, Inc.

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Tools
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- Download PDFopens in new window
- Cite
  
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  Johnson, R. L., Ryan, E., Druxman, L., Powell, M., Bell, S., Brown, W., Funk, L., Stone, M., Martin, L., Kruse, A., Hull, K., MacAskill, C., Banks, K., Katz, D., Huth, B., Hsieh, T., Goldman, S., & Michelson, J. (Practitioners). (2015). Start-up part i [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980709
  
  Johnson, Robert L., Eric Ryan, Lisa Druxman, Michael Powell, Steve Bell, Warren Brown, Lexi Funk et al. "Start-Up Part I." In SAGE Video. : Film Ideas, Inc., 2015. Video, 00:20:39. https://dx.doi.org/10.4135/9781473980709.
  
  Johnson, R. L., Ryan, E., Druxman, L., Powell, M., Bell, S., Brown, W., Funk, L., Stone, M., Martin, L., Kruse, A., Hull, K., MacAskill, C., Banks, K., Katz, D., Huth, B., Hsieh, T., Goldman, S. and Michelson, J., 2015. Start-Up Part I, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980709 & gt; [Accessed 31 Jan 2023].
  
  Johnson, Robert L., et al. Start-Up Part I. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980709. 31 Jan 2023.
  
  Start-Up Part I [Streaming video]. 2015. doi:10.4135/9781473980709. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/start-up-part-i
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Coming Up With the Idea

Chapter 2: Market Research on Customers & Competitors

Chapter 3: Creating a Business Plan

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Start-Up Part I

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Coming Up With the Idea

Chapter 2: Market Research on Customers & Competitors

Chapter 3: Creating a Business Plan

Sign in to access this content

Get a 30 day FREE TRIAL

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