SAGE Video - Sponsorship Development

Name: Sponsorship Development
Uploaded: 2016-06-01
Duration: 18 min 59 s
Description: Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the corporation, with a focus on developing a mutually beneficial relationship.

Transcript

Video Type: Tutorial

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  Delpy Neirotti, L. (Academic). (2016). Sponsorship development [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988637
  
  Delpy Neirotti, Lisa. "Sponsorship Development." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:18:59. https://dx.doi.org/10.4135/9781473988637.
  
  Delpy Neirotti, L., 2016. Sponsorship Development, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988637 & gt; [Accessed 6 Feb 2023].
  
  Delpy Neirotti, Lisa. Sponsorship Development. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988637. 6 Feb 2023.
  
  Sponsorship Development [Streaming video]. 2016. doi:10.4135/9781473988637. Accessed 02/06/2023
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Summary
Chapters
Video Info

Summary

Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the corporation, with a focus on developing a mutually beneficial relationship.

Chapter 1: Sponsorship Development
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- Start time: 00:00:05
- End time: 00:01:13
Chapter 2: Sponsorship Objectives
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- Start time: 00:01:14
- End time: 00:02:54
Chapter 3: Research Sponsorships
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- Start time: 00:02:55
- End time: 00:07:32
Chapter 4: Sponsorship Format
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- Start time: 00:07:33
- End time: 00:11:38
Chapter 5: Sponsorship Benefits
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- Start time: 00:11:39
- End time: 00:14:24
Chapter 6: Seeking In-Kind Investments
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- Start time: 00:14:25
- End time: 00:18:20
Chapter 7: Conclusion
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- Start time: 00:18:21
- End time: 00:18:59

Type of Content: Tutorial
Title: Sponsorship Development
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Business & Management
Subject: Entertainment & Sports Marketing, Marketing Channels, Business & Management Skills
Duration: 00:18:59
DOI: https://dx.doi.org/10.4135/9781473988637
Keywords: access to information, advertising, beverage management, beverages, brand loyalty, branding, broadcast media, coaching, Coca-Cola, consumer information, consumer interviews, consumer surveys, demographics, donations, due diligence, email, employees, event marketing, fans, gifts and reciprocity, image enhancement, in-kind contributions, locker rooms, marathon running, Marine Corps, market research, marketing, marketing strategy, merchandising and licensing, Olympic Games, partnerships, product placements, product promotion, proposal writing, proposals, recycling, report writing, Sales, Social media, Soft drinks and sugared beverages, Sponsorship, Sponsorship in sport, Sport management, Sport marketing, Sports events, Sports teams, Streaming media, Sweat, target markets, targeting, tourism, trademarks, uniqueness, waste control, waste management, workshops, YouTube
Things Discussed
Organizations Discussed:
Visa Inc., 1958-
Coca-Cola Company, 1892-

People
Academic: Lisa Delpy Neirotti

Online ISBN:9781473988637

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Delpy Neirotti, L. (Academic). (2016). Sponsorship development [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988637
  
  Delpy Neirotti, Lisa. "Sponsorship Development." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:18:59. https://dx.doi.org/10.4135/9781473988637.
  
  Delpy Neirotti, L., 2016. Sponsorship Development, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988637 & gt; [Accessed 6 Feb 2023].
  
  Delpy Neirotti, Lisa. Sponsorship Development. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988637. 6 Feb 2023.
  
  Sponsorship Development [Streaming video]. 2016. doi:10.4135/9781473988637. Accessed 02/06/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/sponsorship-development
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Sponsorship Development

Chapter 2: Sponsorship Objectives

Chapter 3: Research Sponsorships

Chapter 4: Sponsorship Format

Chapter 5: Sponsorship Benefits

Chapter 6: Seeking In-Kind Investments

Chapter 7: Conclusion

Things Discussed

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Sponsorship Development

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Sponsorship Development

Chapter 2: Sponsorship Objectives

Chapter 3: Research Sponsorships

Chapter 4: Sponsorship Format

Chapter 5: Sponsorship Benefits

Chapter 6: Seeking In-Kind Investments

Chapter 7: Conclusion

Things Discussed

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