SAGE Video - Social Marketing: Dying Matters

Name: Social Marketing: Dying Matters
Uploaded: 2016-01-28
Duration: 18 min 20 s
Description: Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.

Transcript

Video Type: Case Study

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  French, J. (Academic). (2016). Social marketing: dying matters [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473962095
  
  French, Jeff. "Social Marketing: Dying Matters." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:18:20. https://dx.doi.org/10.4135/9781473962095.
  
  French, J., 2016. Social Marketing: Dying Matters, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473962095 & gt; [Accessed 29 Jan 2023].
  
  French, Jeff. Social Marketing: Dying Matters. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473962095. 29 Jan 2023.
  
  Social Marketing: Dying Matters [Streaming video]. 2016. doi:10.4135/9781473962095. Accessed 01/29/2023
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Summary
Chapters
Video Info

Summary

Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.

Chapter 1: Social Marketing: Dying Matters
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- Start time: 00:00:05
- End time: 00:01:34
Chapter 2: Program Background and Objectives
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- Start time: 00:01:35
- End time: 00:05:30
Chapter 3: Research Background
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- Start time: 00:05:31
- End time: 00:07:54
Chapter 4: Challenges and Solutions
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- Start time: 00:07:55
- End time: 00:11:45
Chapter 5: Results
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- Start time: 00:11:46
- End time: 00:15:43
Chapter 6: Conclusion and Reflective Questions
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- Start time: 00:15:44
- End time: 00:18:13

Type of Content: Case Study
Title: Social Marketing: Dying Matters
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Social Marketing, Public Sector & Non-Profit Marketing, Health Care Management
Duration: 00:18:20
DOI: https://dx.doi.org/10.4135/9781473962095
Keywords: age factors, behavior change, behavioral objectives, care giving, case studies, challenges, issues, and controversies, coalition building, coalitions, communication aids, communication campaigns in health and environment, communication challenges, competitive behavior, cultural norms and scripts, death and dying, efficacy, end of life care, evaluation and assessment, families, funding, funerals, gender and behavior, goal setting, measurement and assessment, mortality, motivation, organ donation, palliative care, public awareness, research, resource development, SMART Partnership, Social change, Social marketing, taboos, trigger events, validity
People
Academic: Jeff French

Online ISBN:9781473962095

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  French, J. (Academic). (2016). Social marketing: dying matters [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473962095
  
  French, Jeff. "Social Marketing: Dying Matters." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:18:20. https://dx.doi.org/10.4135/9781473962095.
  
  French, J., 2016. Social Marketing: Dying Matters, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473962095 & gt; [Accessed 29 Jan 2023].
  
  French, Jeff. Social Marketing: Dying Matters. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473962095. 29 Jan 2023.
  
  Social Marketing: Dying Matters [Streaming video]. 2016. doi:10.4135/9781473962095. Accessed 01/29/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/social-marketing-dying-matters
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Social Marketing: Dying Matters

Chapter 2: Program Background and Objectives

Chapter 3: Research Background

Chapter 4: Challenges and Solutions

Chapter 5: Results

Chapter 6: Conclusion and Reflective Questions

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Social Marketing: Dying Matters

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Social Marketing: Dying Matters

Chapter 2: Program Background and Objectives

Chapter 3: Research Background

Chapter 4: Challenges and Solutions

Chapter 5: Results

Chapter 6: Conclusion and Reflective Questions

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