Summary
Chapters
Video Info
Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.
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Chapter 1: Social Marketing: Dying Matters
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Chapter 2: Program Background and Objectives
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Chapter 3: Research Background
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Chapter 4: Challenges and Solutions
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Chapter 5: Results
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Chapter 6: Conclusion and Reflective Questions
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