SAGE Video - Social Marketing: Dying Matters

Name: Social Marketing: Dying Matters
Uploaded: 2016-01-28
Duration: 18 min 20 s
Description: Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.

Transcript

Video Type: Case Study

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  French, J. (Academic). (2016). Social marketing: dying matters [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473962095
  
  French, Jeff. "Social Marketing: Dying Matters." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:18:20. https://dx.doi.org/10.4135/9781473962095.
  
  French, J., 2016. Social Marketing: Dying Matters, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473962095 & gt; [Accessed 13 Aug 2022].
  
  French, Jeff. Social Marketing: Dying Matters. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473962095. 13 Aug 2022.
  
  Social Marketing: Dying Matters [Streaming video]. 2016. doi:10.4135/9781473962095. Accessed 08/13/2022
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Summary

Summary

Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.