SAGE Video - Social Entrepreneurship: Homebaked

Name: Social Entrepreneurship: Homebaked
Uploaded: 2016-01-28
Duration: 9 min 58 s
Description: The staff and supporters of Homebaked, a cooperative bakery and community builder in Liverpool, explain how the business came about. They also discuss their strengths: a location near the Liverpool Football Club, the right product mix, a staff filled with wonderful storytellers, and a strong, community-focused narrative.

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Video Type: In Practice

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  Jurgensen, B., Doyle, J., & Starr, C. (Practitioners). (2016). Social entrepreneurship: homebaked [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473954564
  
  Jurgensen, Britt, Jessica Doyle, and Carolyn Starr. "Social Entrepreneurship: Homebaked." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:09:58. https://dx.doi.org/10.4135/9781473954564.
  
  Jurgensen, B., Doyle, J. and Starr, C., 2016. Social Entrepreneurship: Homebaked, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473954564 & gt; [Accessed 3 Feb 2023].
  
  Jurgensen, Britt, et al. Social Entrepreneurship: Homebaked. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473954564. 3 Feb 2023.
  
  Social Entrepreneurship: Homebaked [Streaming video]. 2016. doi:10.4135/9781473954564. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

The staff and supporters of Homebaked, a cooperative bakery and community builder in Liverpool, explain how the business came about. They also discuss their strengths: a location near the Liverpool Football Club, the right product mix, a staff filled with wonderful storytellers, and a strong, community-focused narrative.

Chapter 1: Social Entrepreneurship: Homebaked
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- Start time: 00:00:06
- End time: 00:01:04
Chapter 2: Homebaked: Location, Location, Location
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- Start time: 00:01:05
- End time: 00:03:00
Chapter 3: Homebaked: the Last Bakery on the High Street
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- Start time: 00:03:01
- End time: 00:04:28
Chapter 4: Homebaked: Pricing
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- Start time: 00:04:29
- End time: 00:05:33
Chapter 5: Homebaked: Marketing
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- Start time: 00:05:34
- End time: 00:06:43
Chapter 6: Homebaked: Crowd Funding
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- Start time: 00:06:44
- End time: 00:09:51

Type of Content: In Practice
Title: Social Entrepreneurship: Homebaked
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Small Business/Entrepreneurship (general), Small & Medium-Sized Enterprises, Small Business Management
Duration: 00:09:58
DOI: https://dx.doi.org/10.4135/9781473954564
Keywords: bakeries, branding, business education, catering industry, community action, community building, contraction of services, cooperatives, crowdsourcing, demand, employee attitudes, family business, funding, investment, living wage, locational advantages, marketing, pricing, product mix, profit, Social entrepreneurship, Storytelling, Supporters, Twitter, urban regeneration, values (guiding principles)
Things Discussed
Organizations Discussed:
Homebaked, 2012-
Liverpool Football Club, 1892-
Mitchell's

People
Practitioner: Britt Jurgensen
Practitioner: Jessica Doyle
Practitioner: Carolyn Starr

Online ISBN:9781473954564

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Jurgensen, B., Doyle, J., & Starr, C. (Practitioners). (2016). Social entrepreneurship: homebaked [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473954564
  
  Jurgensen, Britt, Jessica Doyle, and Carolyn Starr. "Social Entrepreneurship: Homebaked." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:09:58. https://dx.doi.org/10.4135/9781473954564.
  
  Jurgensen, B., Doyle, J. and Starr, C., 2016. Social Entrepreneurship: Homebaked, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473954564 & gt; [Accessed 3 Feb 2023].
  
  Jurgensen, Britt, et al. Social Entrepreneurship: Homebaked. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473954564. 3 Feb 2023.
  
  Social Entrepreneurship: Homebaked [Streaming video]. 2016. doi:10.4135/9781473954564. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Clip - https://sk.sagepub.com/video/social-entrepreneurship-homebaked
  
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Social Entrepreneurship: Homebaked

Chapter 2: Homebaked: Location, Location, Location

Chapter 3: Homebaked: the Last Bakery on the High Street

Chapter 4: Homebaked: Pricing

Chapter 5: Homebaked: Marketing

Chapter 6: Homebaked: Crowd Funding

Things Discussed

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Social Entrepreneurship: Homebaked

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Social Entrepreneurship: Homebaked

Chapter 2: Homebaked: Location, Location, Location

Chapter 3: Homebaked: the Last Bakery on the High Street

Chapter 4: Homebaked: Pricing

Chapter 5: Homebaked: Marketing

Chapter 6: Homebaked: Crowd Funding

Things Discussed

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