Mark Driver, co-owner of Rathfinny Wine, discusses the challenges of starting a business and transforming a product into a PDO, or product of designated origin. Starting a business requires capital and knowledge of your target market. To receive PDO designation, your product must follow a strict set of rules--but it will be protected by the European Union.
Small Business Management & Marketing at Rathfinny Wine Estate
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Driver, M. (Practitioner). (2016). International management strategy [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473965065
Driver, Mark. "Small Business Management & Marketing at Rathfinny Wine Estate." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:09:55. https://www.doi.org/10.4135/9781473965065.
Driver, M., 2016. Small Business Management & Marketing at Rathfinny Wine Estate, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473965065> [Accessed 4 Aug 2021].
Driver, Mark. Small Business Management & Marketing at Rathfinny Wine Estate. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473965065. 4 Aug 2021.copy to clipboardorEndnote
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