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Small Business Management & Marketing at Rathfinny Wine Estate

Video Type: In Practice

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  • Summary
Summary

Mark Driver, co-owner of Rathfinny Wine, discusses the challenges of starting a business and transforming a product into a PDO, or product of designated origin. Starting a business requires capital and knowledge of your target market. To receive PDO designation, your product must follow a strict set of rules--but it will be protected by the European Union.

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