Sage Video - Small Business in Action: Creating a Brand & Connecting with Customers

Name: Small Business in Action: Creating a Brand & Connecting with Customers
Uploaded: 2019-06-20
Duration: 5 min 15 s
Description: Larisa Ru and John Stone, co-founders of Bee Green Honey, discuss strategies to create brand loyalty and build relationships with customers.

Transcript

Chapters

Watching now: Chapter 1: Larisa Ru and John Stone on Knowing Your Customers
Start time: 00:00:00 End time: 00:01:51
Chapter 2: John Stone on Knowing Your Brand
Start time: 00:01:52 End time: 00:03:49
Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships
Start time: 00:03:50 End time: 00:05:15

Video Type: In Practice

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  Ru, L., & Stone, J. (Speakers). (2019). Small business in action: creating a brand & connecting with customers [Video]. Sage Knowledge. https://doi.org/10.4135/9781529703009
  
  Ru, Larisa, and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." In Sage Video. : SAGE Publications, Ltd., 2019. Video, 00:05:15. https://doi.org/10.4135/9781529703009.
  
  Ru, L. and Stone, J., 2019. Small Business in Action: Creating a Brand & Connecting with Customers, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529703009 & gt; [Accessed 2 Apr 2023].
  
  Ru, Larisa and John Stone. Small Business in Action: Creating a Brand & Connecting with Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 20 Jun 2019. doi: https://doi.org/10.4135/9781529703009. 2 Apr 2023.
  
  Small Business in Action: Creating a Brand & Connecting with Customers [Streaming video]. 2019. doi:10.4135/9781529703009. Accessed 04/02/2023
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Summary
Chapters
Video Info

Summary

Larisa Ru and John Stone, co-founders of Bee Green Honey, discuss strategies to create brand loyalty and build relationships with customers.

Chapter 1: Larisa Ru and John Stone on Knowing Your Customers
icon angle down
- Start time: 00:00:00
- End time: 00:01:51
Chapter 2: John Stone on Knowing Your Brand
icon angle down
- Start time: 00:01:52
- End time: 00:03:49
Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships
icon angle down
- Start time: 00:03:50
- End time: 00:05:15

Type of Content: In Practice
Title: Small Business in Action: Creating a Brand & Connecting with Customers
Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date: June 20, 2019
Discipline: Business & Management
Subject: Business & Management Skills, Small Business/Entrepreneurship (general), Small & Medium-Sized Enterprises
Duration: 00:05:15
DOI: https://doi.org/10.4135/9781529703009
Keywords: bees, brand loyalty, brand management, brand personality, business planning, customer care, customer loyalty, customer relationship management, entrepreneurship, honey, marketing plan, product development, product planning, Small business management

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Ru, L., & Stone, J. (Speakers). (2019). Small business in action: creating a brand & connecting with customers [Video]. Sage Knowledge. https://doi.org/10.4135/9781529703009
  
  Ru, Larisa, and John Stone. "Small Business in Action: Creating a Brand & Connecting with Customers." In Sage Video. : SAGE Publications, Ltd., 2019. Video, 00:05:15. https://doi.org/10.4135/9781529703009.
  
  Ru, L. and Stone, J., 2019. Small Business in Action: Creating a Brand & Connecting with Customers, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529703009 & gt; [Accessed 2 Apr 2023].
  
  Ru, Larisa and John Stone. Small Business in Action: Creating a Brand & Connecting with Customers. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 20 Jun 2019. doi: https://doi.org/10.4135/9781529703009. 2 Apr 2023.
  
  Small Business in Action: Creating a Brand & Connecting with Customers [Streaming video]. 2019. doi:10.4135/9781529703009. Accessed 04/02/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/skpromo/m1gmAs/small-business-in-action-creating-a-brand-and-connecting-with-customers
  
  Embed code:
  
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Larisa Ru and John Stone on Knowing Your Customers

Chapter 2: John Stone on Knowing Your Brand

Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships

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Small Business in Action: Creating a Brand & Connecting with Customers

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Larisa Ru and John Stone on Knowing Your Customers

Chapter 2: John Stone on Knowing Your Brand

Chapter 3: Larisa Ru on Building Loyalty and Customer Relationships

Sign in to access this content

Get a 30 day FREE TRIAL

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