Larisa Ru and John Stone, co-founders of Bee Green Honey, discuss strategies to create brand loyalty and build relationships with customers.
Chapter 1: Larisa Ru and John Stone on Knowing Your Customersicon angle down
- Start time: 00:00:00
- End time: 00:01:51
Chapter 2: John Stone on Knowing Your Brandicon angle down
- Start time: 00:01:52
- End time: 00:03:49
Chapter 3: Larisa Ru on Building Loyalty and Customer Relationshipsicon angle down
- Start time: 00:03:50
- End time: 00:05:15
- Type of Content: In Practice
- Title: Small Business in Action: Creating a Brand & Connecting with Customers
- Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date:
- Discipline: Business & Management
- Subject: Business & Management Skills, Small Business/Entrepreneurship (general), Small & Medium-Sized Enterprises
- Duration: 00:05:15
- Keywords: bees, brand loyalty, brand management, brand personality, business planning, customer care, customer loyalty, customer relationship management, entrepreneurship, honey, marketing plan, product development, product planning, Small business management
Speaker: Larisa Ru
Speaker: John StoneOnline ISBN:9781529703009Copyright: © 2018 SAGE Publications Inc.