Larisa Ru and John Stone, co-founders of Bee Green Honey, discuss strategies to create brand loyalty and build relationships with customers.
- Product:SAGE Video
- Type of Content:In Practice
- Title:Small Business in Action: Creating a Brand & Connecting with Customers
- Publisher:SAGE Publications, Ltd.
- Publication year:2019
- Online pub date:
- Discipline: Business & Management
- Subject:Small Business/Entrepreneurship (general), Business & Management Skills, Small & Medium-Sized Enterprises
- Keywords: bees, brand loyalty, brand management, brand personality, business planning, customer care, customer loyalty, customer relationship management, entrepreneurship, honey, marketing plan, product development, product planning, Small business management
Speaker: Larisa Ru
Speaker: John StoneOnline ISBN:9781529703009Copyright: © 2018 SAGE Publications Inc.