Dr. Mary Jo Bitner discusses services management and its impact. Services management is a strategy to attain and retain customers through service excellence, quality, and innovation. Bitner discusses changes in the field, research methods, and her own research in the field.
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Bitner, M. (Academic). (2016). Services marketing [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988521
Bitner, Mary Jo. "Services Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:28:28. https://www.doi.org/10.4135/9781473988521.
Bitner, M., 2016. Services Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988521> [Accessed 5 Dec 2021].
Bitner, Mary Jo. Services Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473988521. 5 Dec 2021.copy to clipboardorEndnote
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