Transcript

Sentiment

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  Junaid, O. (Academic). (2015). Sentiment [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473941724
  
  Junaid, Osman. "Sentiment." In SAGE Video. London: SAGE Publications Ltd., 2015. Video, 00:00:32. https://www.doi.org/10.4135/9781473941724.
  
  Junaid, O., 2015. Sentiment, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473941724> [Accessed 25 Jan 2021].
  
  Junaid, Osman. Sentiment. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473941724. 25 Jan 2021.
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Summary

Summary

Sentiment is an important aspect of customer feedback, especially via social media, because it allows companies to directly experience how customers feel about their brands, products or services.