- Summary
Professor Ben Voyer discusses three key terms that marketers and marketing scholars usually group together, segmentation, targeting, and positioning, and demonstrates how to apply them with real-world examples.
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Voyer, B. (Academic). (2017). Segmentation, targeting, & positioning Inside marketing [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781526427922
Voyer, Ben. "Segmentation, Targeting, & Positioning." In SAGE Video. London: SAGE Publications Ltd, 2017. Video, 00:09:04. https://www.doi.org/10.4135/9781526427922.
Voyer, B., 2017. Segmentation, Targeting, & Positioning, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781526427922> [Accessed 6 Mar 2021].
Voyer, Ben. Segmentation, Targeting, & Positioning. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 3 May 2017. doi: https://www.doi.org/10.4135/9781526427922. 6 Mar 2021.
copy to clipboardProfessor Ben Voyer discusses three key terms that marketers and marketing scholars usually group together, segmentation, targeting, and positioning, and demonstrates how to apply them with real-world examples.
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