Transcript

Segmentation, Targeting, & Positioning

Name: Segmentation, Targeting, & Positioning
Uploaded: 2017-07-22
Duration: 9 min 4 s
Description: Professor Ben Voyer discusses three key terms that marketers and marketing scholars usually group together, segmentation, targeting, and positioning, and demonstrates how to apply them with real-world examples.

Video Type: Tutorial

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  Voyer, B. (Academic). (2017). Segmentation, targeting, & positioning Inside marketing [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781526427922
  
  Voyer, Ben. "Segmentation, Targeting, & Positioning." In SAGE Video. : SAGE Publications, Ltd., 2017. Video, 00:09:04. https://www.doi.org/10.4135/9781526427922.
  
  Voyer, B., 2017. Segmentation, Targeting, & Positioning, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781526427922> [Accessed 7 Dec 2021].
  
  Voyer, Ben. Segmentation, Targeting, & Positioning. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 22 Jul 2017. doi: https://www.doi.org/10.4135/9781526427922. 7 Dec 2021.
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Summary

Summary

Professor Ben Voyer discusses three key terms that marketers and marketing scholars usually group together, segmentation, targeting, and positioning, and demonstrates how to apply them with real-world examples.