SAGE Video - Resilience in a Sea of Change

Name: Resilience in a Sea of Change
Uploaded: 2016-06-25
Duration: 36 min 19 s
Description: John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a brand in a relevant way.

Transcript

Video Type: Conference

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  Alvarado, J. (Speaker). (2016). Resilience in a sea of change [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990418
  
  Alvarado, John. "Resilience in a Sea of Change." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:36:19. https://dx.doi.org/10.4135/9781473990418.
  
  Alvarado, J., 2016. Resilience in a Sea of Change, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990418 & gt; [Accessed 13 Aug 2022].
  
  Alvarado, John. Resilience in a Sea of Change. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990418. 13 Aug 2022.
  
  Resilience in a Sea of Change [Streaming video]. 2016. doi:10.4135/9781473990418. Accessed 08/13/2022
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Summary

Summary

John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a brand in a relevant way.