Summary
Chapters
Video Info
John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant. Brand resiliency is possible through understanding customers and evolving to meet demand. Alvarado discusses Corona's marketing strategy, how to promote brands and how to engage as a brand in a relevant way.
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Chapter 1: Change in Consumer Behavior
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Chapter 2: Corona's Marketing Strategy
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Chapter 3: Marketing Strategies
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Chapter 4: Understanding the Market
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Chapter 5: Promoting the Brand
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Chapter 6: Marketing Promotions
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Chapter 7: Conclusion: Resilience in a Sea of Change
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