SAGE Video - Redskins Football Sponsorship

Name: Redskins Football Sponsorship
Uploaded: 2016-06-25
Duration: 5 min 12 s
Description: Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.

Transcript

Video Type: Case Study

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  Delpy Neirotti, L. (Academic). (2016). Redskins football sponsorship [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988644
  
  Delpy Neirotti, Lisa. "Redskins Football Sponsorship." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:05:12. https://dx.doi.org/10.4135/9781473988644.
  
  Delpy Neirotti, L., 2016. Redskins Football Sponsorship, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988644 & gt; [Accessed 3 Feb 2023].
  
  Delpy Neirotti, Lisa. Redskins Football Sponsorship. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988644. 3 Feb 2023.
  
  Redskins Football Sponsorship [Streaming video]. 2016. doi:10.4135/9781473988644. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Professor Lisa Delpy Neirotti outlines how the Redskins football team runs a successful sponsorship program. She also reflects on which of its practices can be applied to other businesses.

Chapter 1: Redskins by the Numbers
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- Start time: 00:00:05
- End time: 00:01:47
Chapter 2: Developing a Fan Base
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- Start time: 00:01:48
- End time: 00:02:30
Chapter 3: Sponsorship
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- Start time: 00:02:31
- End time: 00:04:17
Chapter 4: Conclusion
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- Start time: 00:04:18
- End time: 00:05:12

Type of Content: Case Study
Title: Redskins Football Sponsorship
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Sales Management, Marketing (general)
Duration: 00:05:12
DOI: https://dx.doi.org/10.4135/9781473988644
Keywords: advertising, fan networks, football, in-kind contributions, loyalty, marketing (business), Sponsorship in sport, Sport, Sports teams, targeting, targeting strategies, value creation
Things Discussed
Organizations Discussed:
Washington Redskins, 1932-

People
Academic: Lisa Delpy Neirotti

Online ISBN:9781473988644

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Delpy Neirotti, L. (Academic). (2016). Redskins football sponsorship [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988644
  
  Delpy Neirotti, Lisa. "Redskins Football Sponsorship." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:05:12. https://dx.doi.org/10.4135/9781473988644.
  
  Delpy Neirotti, L., 2016. Redskins Football Sponsorship, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988644 & gt; [Accessed 3 Feb 2023].
  
  Delpy Neirotti, Lisa. Redskins Football Sponsorship. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988644. 3 Feb 2023.
  
  Redskins Football Sponsorship [Streaming video]. 2016. doi:10.4135/9781473988644. Accessed 02/03/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/redskins-football-sponsorship
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Redskins by the Numbers

Chapter 2: Developing a Fan Base

Chapter 3: Sponsorship

Chapter 4: Conclusion

Things Discussed

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Redskins Football Sponsorship

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Redskins by the Numbers

Chapter 2: Developing a Fan Base

Chapter 3: Sponsorship

Chapter 4: Conclusion

Things Discussed

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