SAGE Video - Real Time Marketing: Oreo and Tide

Name: Real Time Marketing: Oreo and Tide
Uploaded: 2016-06-25
Duration: 7 min 41 s
Description: Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.

Transcript

Video Type: Definition

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Tuten, T. (Academic). (2016). Real time marketing: oreo and tide [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988835
  
  Tuten, Tracy. "Real Time Marketing: Oreo and Tide." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:07:41. https://dx.doi.org/10.4135/9781473988835.
  
  Tuten, T., 2016. Real Time Marketing: Oreo and Tide, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988835 & gt; [Accessed 9 Aug 2022].
  
  Tuten, Tracy. Real Time Marketing: Oreo and Tide. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988835. 9 Aug 2022.
  
  Real Time Marketing: Oreo and Tide [Streaming video]. 2016. doi:10.4135/9781473988835. Accessed 08/09/2022
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/real-time-marketing-oreo-and-tide
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/real-time-marketing-oreo-and-tide
  
  Copy to clipboard
  
  Cancel

Summary

Summary

Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.