SAGE Video - Real Time Marketing: Oreo and Tide

Name: Real Time Marketing: Oreo and Tide
Uploaded: 2016-06-25
Duration: 7 min 41 s
Description: Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.

Transcript

Video Type: Definition

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  Tuten, T. (Academic). (2016). Real time marketing: oreo and tide [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988835
  
  Tuten, Tracy. "Real Time Marketing: Oreo and Tide." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:07:41. https://dx.doi.org/10.4135/9781473988835.
  
  Tuten, T., 2016. Real Time Marketing: Oreo and Tide, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988835 & gt; [Accessed 13 Aug 2022].
  
  Tuten, Tracy. Real Time Marketing: Oreo and Tide. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988835. 13 Aug 2022.
  
  Real Time Marketing: Oreo and Tide [Streaming video]. 2016. doi:10.4135/9781473988835. Accessed 08/13/2022
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Summary

Summary

Professor Tracy Tuten discusses social media marketing and how it challenges the traditional business model. She gives two demonstrations of companies that successfully capitalized on the 24/7 world the internet and social media have opened up.