Professor Ronald Rice describes public communication campaigns, how their messages inform or advocate, and the importance of audience research.
Public Communications Campaigns
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Rice, R. E. (Academic). (2015). Public communication campaigns [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473932104
Rice, Ronald E. "Public Communications Campaigns." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:07:31. https://www.doi.org/10.4135/9781473932104.
Rice, R. E., 2015. Public Communications Campaigns, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473932104> [Accessed 23 Oct 2021].
Rice, Ronald E. Public Communications Campaigns. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 24 Jun 2015. doi: https://www.doi.org/10.4135/9781473932104. 23 Oct 2021.copy to clipboardorEndnote
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