SAGE Video - Product Placement

Name: Product Placement
Uploaded: 2016-06-01
Duration: 11 min 8 s
Description: Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.

Transcript

Video Type: Case Study

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  Hackley, C. (Academic). (2016). Product placement [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473991477
  
  Hackley, Chris. "Product Placement." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:08. https://dx.doi.org/10.4135/9781473991477.
  
  Hackley, C., 2016. Product Placement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473991477 & gt; [Accessed 3 Feb 2023].
  
  Hackley, Chris. Product Placement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473991477. 3 Feb 2023.
  
  Product Placement [Streaming video]. 2016. doi:10.4135/9781473991477. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Professor Chris Hackley discusses the concept and application of product placement. He also explains the history and scope of where product placement can, and has, been seen.

Chapter 1: The Case Study and Research
icon angle down
- Start time: 00:00:05
- End time: 00:01:34
Chapter 2: What is Product Placement?
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- Start time: 00:01:35
- End time: 00:09:10
Chapter 3: The Future of Product Placement
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- Start time: 00:09:11
- End time: 00:11:08

Type of Content: Case Study
Title: Product Placement
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Advertising & Promotion, Consumer Behavior
Duration: 00:11:08
DOI: https://dx.doi.org/10.4135/9781473991477
Keywords: advertising, books and print media, brand management, brand personality, Charles Dickens, desensitization, entertainments, film, ice cream, marketing, medicine in art, medicine in literature, news media, normalization, product placements, regulations, television, television advertising, theater, theater and film, unobtrusive measures, video games
Things Discussed
Organizations Discussed:
Office of Communications (Ofcom), 2003-
Persons Discussed:
Rungpaka Amy Hackley
Thomas Holloway
Charles Dickens

People
Academic: Chris Hackley

Online ISBN:9781473991477

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hackley, C. (Academic). (2016). Product placement [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473991477
  
  Hackley, Chris. "Product Placement." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:08. https://dx.doi.org/10.4135/9781473991477.
  
  Hackley, C., 2016. Product Placement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473991477 & gt; [Accessed 3 Feb 2023].
  
  Hackley, Chris. Product Placement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473991477. 3 Feb 2023.
  
  Product Placement [Streaming video]. 2016. doi:10.4135/9781473991477. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/product-placement
  
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  Select a length: Entire video
  
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  640x360
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: The Case Study and Research

Chapter 2: What is Product Placement?

Chapter 3: The Future of Product Placement

Things Discussed

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Product Placement

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: The Case Study and Research

Chapter 2: What is Product Placement?

Chapter 3: The Future of Product Placement

Things Discussed

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