SAGE Video - Pricing

Name: Pricing
Uploaded: 2016-06-01
Duration: 42 min 32 s
Description: Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.

Transcript

Video Type: Interview

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Monroe, K. B. (Academic). (2016). Pricing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988514
  
  Monroe, Kent B. "Pricing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:42:32. https://dx.doi.org/10.4135/9781473988514.
  
  Monroe, K. B., 2016. Pricing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988514 & gt; [Accessed 1 Feb 2023].
  
  Monroe, Kent B. Pricing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988514. 1 Feb 2023.
  
  Pricing [Streaming video]. 2016. doi:10.4135/9781473988514. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/pricing
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/pricing
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.

Chapter 1: How Would You Define Pricing? How Would You Explain it to Your Students?
icon angle down
- Start time: 00:00:05
- End time: 00:04:52
Chapter 2: What Are the Relationships Between Pricing and Marketing, and Pricing and Economics?
icon angle down
- Start time: 00:04:53
- End time: 00:06:14
Chapter 3: Can You Speak to the Relationship Between Pricing and Other Elements of the Marketing Mix?
icon angle down
- Start time: 00:06:15
- End time: 00:09:24
Chapter 4: How Do Customers Respond to and How Do They Perceive Price?
icon angle down
- Start time: 00:09:25
- End time: 00:21:48
Chapter 5: What is the Logic of High Pricing in the Luxury Industry Sectors?
icon angle down
- Start time: 00:21:49
- End time: 00:24:05
Chapter 6: What Are Some of the Key Strategies Used in Pricing, and How Did These Develop?
icon angle down
- Start time: 00:24:06
- End time: 00:32:37
Chapter 7: What is the Right Digit Effect? How Would You Explain it to Your Students?
icon angle down
- Start time: 00:32:38
- End time: 00:38:02
Chapter 8: What is the Future of Pricing?
icon angle down
- Start time: 00:38:03
- End time: 00:42:31

Type of Content: Interview
Title: Pricing
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Business & Management
Subject: Pricing, Consumer Behavior, Marketing Research
Duration: 00:42:32
DOI: https://dx.doi.org/10.4135/9781473988514
Keywords: accounting, advertising, brain imaging, brand loyalty, business strategy, comparable worth, consumer behavior, consumer choice, cost structure, customer centrality, customers, digital technology, economics, finance, information technology, luxury and luxuries, market (economics), marketing (business), money, perception (psychology), philosophes, price and price mechanisms, price skimming, prices, pricing, products (marketing), promotion (marketing), psychology, research, research design, research methods, revenue management, Sales, valuation, value priorities
Things Discussed
Organizations Discussed:
Starbucks Corporation, 1971-
Persons Discussed:
Daniel Bernoulli

People
Academic: Kent B. Monroe

Online ISBN:9781473988514

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Monroe, K. B. (Academic). (2016). Pricing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988514
  
  Monroe, Kent B. "Pricing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:42:32. https://dx.doi.org/10.4135/9781473988514.
  
  Monroe, K. B., 2016. Pricing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988514 & gt; [Accessed 1 Feb 2023].
  
  Monroe, Kent B. Pricing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988514. 1 Feb 2023.
  
  Pricing [Streaming video]. 2016. doi:10.4135/9781473988514. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/pricing
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/pricing
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: How Would You Define Pricing? How Would You Explain it to Your Students?

Chapter 2: What Are the Relationships Between Pricing and Marketing, and Pricing and Economics?

Chapter 3: Can You Speak to the Relationship Between Pricing and Other Elements of the Marketing Mix?

Chapter 4: How Do Customers Respond to and How Do They Perceive Price?

Chapter 5: What is the Logic of High Pricing in the Luxury Industry Sectors?

Chapter 6: What Are Some of the Key Strategies Used in Pricing, and How Did These Develop?

Chapter 7: What is the Right Digit Effect? How Would You Explain it to Your Students?

Chapter 8: What is the Future of Pricing?

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

Pricing

Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: How Would You Define Pricing? How Would You Explain it to Your Students?

Chapter 2: What Are the Relationships Between Pricing and Marketing, and Pricing and Economics?

Chapter 3: Can You Speak to the Relationship Between Pricing and Other Elements of the Marketing Mix?

Chapter 4: How Do Customers Respond to and How Do They Perceive Price?

Chapter 5: What is the Logic of High Pricing in the Luxury Industry Sectors?

Chapter 6: What Are Some of the Key Strategies Used in Pricing, and How Did These Develop?

Chapter 7: What is the Right Digit Effect? How Would You Explain it to Your Students?

Chapter 8: What is the Future of Pricing?

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends