Transcript

Pricing

Name: Pricing
Uploaded: 2016-06-01
Duration: 42 min 32 s
Description: Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.

Video Type: Interview

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  Monroe, K. B. (Academic). (2016). Pricing [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988514
  
  Monroe, Kent B. "Pricing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:42:32. https://www.doi.org/10.4135/9781473988514.
  
  Monroe, K. B., 2016. Pricing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988514> [Accessed 1 Dec 2021].
  
  Monroe, Kent B. Pricing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://www.doi.org/10.4135/9781473988514. 1 Dec 2021.
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Summary

Summary

Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.