Summary
Chapters
Video Info
Professor Kent B. Monroe discusses pricing and the strategies behind pricing. Pricing is commonly related to economics, but it relies heavily on psychology and what the customer is willing to pay. Monroe discusses the relationship between marketing and pricing, how pricing is decided, and the pricing of luxury goods.
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Chapter 1: How Would You Define Pricing? How Would You Explain it to Your Students?
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Chapter 2: What Are the Relationships Between Pricing and Marketing, and Pricing and Economics?
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Chapter 3: Can You Speak to the Relationship Between Pricing and Other Elements of the Marketing Mix?
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Chapter 4: How Do Customers Respond to and How Do They Perceive Price?
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Chapter 5: What is the Logic of High Pricing in the Luxury Industry Sectors?
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Chapter 6: What Are Some of the Key Strategies Used in Pricing, and How Did These Develop?
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Chapter 7: What is the Right Digit Effect? How Would You Explain it to Your Students?
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Chapter 8: What is the Future of Pricing?
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