Sage Video - Practitioner Perspectives with Moving Brands

Name: Practitioner Perspectives with Moving Brands
Uploaded: 2017-07-22
Duration: 29 min 6 s
Description: Dr. Ben Voyer meets with global experts Darren Bowles and Hanna Laikko at Moving Brands, a creative agency dedicated to creating memorable branding experiences.

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Video Type: Case Study

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  Voyer, B. (Academics). (2017). Practitioner perspectives with moving brands [Video]. Sage Knowledge. https://doi.org/10.4135/9781526427908
  
  Voyer, Ben. "Practitioner Perspectives with Moving Brands." In Sage Video. : SAGE Publications, Ltd., 2017. Video, 00:29:06. https://doi.org/10.4135/9781526427908.
  
  Voyer, B., 2017. Practitioner Perspectives with Moving Brands, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781526427908 & gt; [Accessed 2 Oct 2023].
  
  Voyer, Ben. Practitioner Perspectives with Moving Brands. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 22 Jul 2017. doi: https://doi.org/10.4135/9781526427908. 2 Oct 2023.
  
  Practitioner Perspectives with Moving Brands [Streaming video]. 2017. doi:10.4135/9781526427908. Accessed 10/02/2023
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Summary
Chapters
Video Info

Summary

Dr. Ben Voyer meets with global experts Darren Bowles and Hanna Laikko at Moving Brands, a creative agency dedicated to creating memorable branding experiences.

Chapter 1: Brand Vs. Branding
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- Start time: 00:00:00
- End time: 00:05:28
Chapter 2: What Services Do Moving Brands Offer?
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- Start time: 00:05:29
- End time: 00:07:44
Chapter 3: What's the Difference Between Branding and Marketing?
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- Start time: 00:07:45
- End time: 00:09:35
Chapter 4: Working With Global Brands
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- Start time: 00:09:36
- End time: 00:11:28
Chapter 5: Swisscom
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- Start time: 00:11:29
- End time: 00:17:04
Chapter 6: Working With Iconic Brands and Their Legacy
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- Start time: 00:17:05
- End time: 00:19:19
Chapter 7: The Brief from Brands to the Consultancy
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- Start time: 00:19:20
- End time: 00:21:24
Chapter 8: Internal Branding vs. External Consultancy
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- Start time: 00:21:25
- End time: 00:24:04
Chapter 9: Industry Trends and Future Developments
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- Start time: 00:24:05
- End time: 00:27:26
Chapter 10: Your Most Respected Brands and Why?
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- Start time: 00:27:27
- End time: 00:28:58

Type of Content: Case Study
Title: Practitioner Perspectives with Moving Brands
Publisher: SAGE Publications, Ltd.
Series: Inside Marketing
- Publication year: 2017
- Online pub date: July 22, 2017
Discipline: Business & Management
Subject: Marketing (general), Brand Management & Strategy, Customer Relationship Management
Duration: 00:29:06
DOI: https://doi.org/10.4135/9781526427908
Keywords:
brand communities, brand loyalty, brand management, brand personality, branding, consultancy, customers, global brand strategy, industry analysis, legacy, marketing (business), marketing strategy, outsourcing, trends in consumer culture
Show allShow less
Things Discussed
Organizations Discussed:
Swisscom
Norton + Sons
Apple
Moving Brands
Sony
Burberry
Nokia
Places Discussed:
Shoreditch, London, UK

People
Interviewee: Hanna Laikko
Interviewee: Darren Bowles
Academic: Ben Voyer

Online ISBN: 9781526427908

Copyright: (c) SAGE Publications Ltd, 2017

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  Voyer, B. (Academics). (2017). Practitioner perspectives with moving brands [Video]. Sage Knowledge. https://doi.org/10.4135/9781526427908
  
  Voyer, Ben. "Practitioner Perspectives with Moving Brands." In Sage Video. : SAGE Publications, Ltd., 2017. Video, 00:29:06. https://doi.org/10.4135/9781526427908.
  
  Voyer, B., 2017. Practitioner Perspectives with Moving Brands, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781526427908 & gt; [Accessed 2 Oct 2023].
  
  Voyer, Ben. Practitioner Perspectives with Moving Brands. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 22 Jul 2017. doi: https://doi.org/10.4135/9781526427908. 2 Oct 2023.
  
  Practitioner Perspectives with Moving Brands [Streaming video]. 2017. doi:10.4135/9781526427908. Accessed 10/02/2023
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Brand Vs. Branding

Chapter 2: What Services Do Moving Brands Offer?

Chapter 3: What's the Difference Between Branding and Marketing?

Chapter 4: Working With Global Brands

Chapter 5: Swisscom

Chapter 6: Working With Iconic Brands and Their Legacy

Chapter 7: The Brief from Brands to the Consultancy

Chapter 8: Internal Branding vs. External Consultancy

Chapter 9: Industry Trends and Future Developments

Chapter 10: Your Most Respected Brands and Why?

Things Discussed

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Practitioner Perspectives with Moving Brands

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Brand Vs. Branding

Chapter 2: What Services Do Moving Brands Offer?

Chapter 3: What's the Difference Between Branding and Marketing?

Chapter 4: Working With Global Brands

Chapter 5: Swisscom

Chapter 6: Working With Iconic Brands and Their Legacy

Chapter 7: The Brief from Brands to the Consultancy

Chapter 8: Internal Branding vs. External Consultancy

Chapter 9: Industry Trends and Future Developments

Chapter 10: Your Most Respected Brands and Why?

Things Discussed

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