SAGE Video - Political Marketing

Name: Political Marketing
Uploaded: 2016-06-25
Duration: 13 min 50 s
Description: Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate selection and regulation of political marketing.

Transcript

Video Type: Tutorial

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  Harris, P. (Academic). (2016). Political marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473992337
  
  Harris, Phil. "Political Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:13:50. https://dx.doi.org/10.4135/9781473992337.
  
  Harris, P., 2016. Political Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473992337 & gt; [Accessed 10 Aug 2022].
  
  Harris, Phil. Political Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473992337. 10 Aug 2022.
  
  Political Marketing [Streaming video]. 2016. doi:10.4135/9781473992337. Accessed 08/10/2022
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Summary

Summary

Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s, and how marketing plays on the emotions of voters. He also stresses that more work is needed in candidate selection and regulation of political marketing.