Professor Ken Goldstein discusses the 2012 presidential election and campaign strategies. The 2012 election should have been very competitive, but Barack Obama won by a comfortable margin. Obama's campaign used targeted television advertising, and it spent less than the Republican Party.
Political Advertising in the 2012 Presidential Election
Tools icon close
- Download PDFopens in new window
Cite icon closeAPA
Goldstein, K. (Academic). (2016). Political advertising in the 2012 presidential election [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473975484
Goldstein, Ken. "Political Advertising in the 2012 Presidential Election." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:18:36. https://www.doi.org/10.4135/9781473975484.
Goldstein, K., 2016. Political Advertising in the 2012 Presidential Election, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473975484> [Accessed 30 Jul 2021].
Goldstein, Ken. Political Advertising in the 2012 Presidential Election. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473975484. 30 Jul 2021.copy to clipboardorEndnote
Watch next in SAGE Video
More like this in SAGE Knowledge
We found other relevant content for you on other SAGE platforms.