Summary
Chapters
Video Info
Dr. Barbie Clarke discusses the IKEA Play Report and the importance of play in children and adults. The study showed that families were not playing as much as before, and both parents and children wanted more play time together. The results prompted IKEA to launch the Say Yes to Play Campaign
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Chapter 1: The IKEA Play Report 2015
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Chapter 2: Running Workshops
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Chapter 3: Running "In-Store" Focus Groups
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Chapter 4: Creating Questionnaires
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Chapter 5: Questionnaire Results
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Chapter 6: The Impact of Technology on Play
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Chapter 7: Interpreting the Results
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Chapter 8: The Results and IKEA
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Chapter 9: What the Research Tells Us
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