Transcript

Opinion Polls and How They Are Used

Video Type: In Practice

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  Twyman, J. (Academic). (2016). Opinion polls and how they are used [Streaming video]. Retrieved from SAGE Video.
  
  Twyman, Joe. "Opinion Polls and How They Are Used." SAGE Video video, 00:25:42. 2016. https://sk.sagepub.com/video/opinion-polls-and-how-they-are-used.
  
  Opinion Polls and How They Are Used 2016, online video, SAGE Publications Ltd, London, viewed 21 October 2020, <https://sk.sagepub.com/video/opinion-polls-and-how-they-are-used>.
  
  Twyman, Joe. "Opinion Polls and How They Are Used." Online video clip. SAGE Video. SAGE Publications Ltd, 25 Jun. 2016. Web. 21 Oct. 2020.
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Summary

Summary

Joe Twyman discusses YouGov, an online opinion research company known for political research. YouGov recruits people in order to have a sample that is representative of the country as a whole. Twyman discusses the different studies that YouGov has done, how YouGov makes its predictions, and the influence of the work.