SAGE Video - New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems

Name: New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems
Uploaded: 2016-01-28
Duration: 16 min 55 s
Description: Dale Robertson, head of marketing at Gripple Ltd. discusses product management. Talking to customers and finding gaps in the market makes it possible to discover new product ideas. Product management requires taking products from the idea phase to the manufacturing phase.

Transcript

Video Type: In Practice

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  Robertson, D. (Practitioner). (2016). New product development [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473965072
  
  Robertson, Dale. "New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:16:55. https://dx.doi.org/10.4135/9781473965072.
  
  Robertson, D., 2016. New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473965072 & gt; [Accessed 15 Aug 2022].
  
  Robertson, Dale. New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473965072. 15 Aug 2022.
  
  New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems [Streaming video]. 2016. doi:10.4135/9781473965072. Accessed 08/15/2022
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Summary

Summary

Dale Robertson, head of marketing at Gripple Ltd. discusses product management. Talking to customers and finding gaps in the market makes it possible to discover new product ideas. Product management requires taking products from the idea phase to the manufacturing phase.