SAGE Video - New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems

Name: New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems
Uploaded: 2016-01-28
Duration: 16 min 55 s
Description: Dale Robertson, head of marketing at Gripple Ltd. discusses product management. Talking to customers and finding gaps in the market makes it possible to discover new product ideas. Product management requires taking products from the idea phase to the manufacturing phase.

Transcript

Video Type: In Practice

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  Robertson, D. (Practitioner). (2016). New product development [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473965072
  
  Robertson, Dale. "New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:16:55. https://dx.doi.org/10.4135/9781473965072.
  
  Robertson, D., 2016. New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473965072 & gt; [Accessed 3 Feb 2023].
  
  Robertson, Dale. New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473965072. 3 Feb 2023.
  
  New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems [Streaming video]. 2016. doi:10.4135/9781473965072. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Dale Robertson, head of marketing at Gripple Ltd. discusses product management. Talking to customers and finding gaps in the market makes it possible to discover new product ideas. Product management requires taking products from the idea phase to the manufacturing phase.

Chapter 1: Finding a Gap in the Market
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- Start time: 00:00:07
- End time: 00:06:28
Chapter 2: Product Development
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- Start time: 00:06:29
- End time: 00:11:42
Chapter 3: Product Management
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- Start time: 00:11:43
- End time: 00:16:48

Type of Content: In Practice
Title: New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: New Product Design & Marketing, International Marketing, Sales Management
Duration: 00:16:55
DOI: https://dx.doi.org/10.4135/9781473965072
Keywords: aesthetic appreciation, awareness, business geography, business records, business skills, case studies, comparative advantage, consumer feedback, customers, design and technology, distribution (business), documentation, education, geographical distribution, globalization (business), ideas (psychology), industry, innovation (business), instructional films, knowledge, legislation, manufacturing, market (economics), market research, marketing (business), marketing campaigns, marketing strategy, markets, models and modeling, new product development, objectives setting, product development, production factors, products (marketing), prototypes, research, Social media, Standardization, trends in consumer culture
Things Discussed
Organizations Discussed:
Gripple Ltd, 1989-
Mall of America, 1992-
Places Discussed:
Bloomington, Minnesota
Persons Discussed:
Michael Hodgson

People
Practitioner: Dale Robertson

Online ISBN:9781473965072

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Robertson, D. (Practitioner). (2016). New product development [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473965072
  
  Robertson, Dale. "New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:16:55. https://dx.doi.org/10.4135/9781473965072.
  
  Robertson, D., 2016. New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473965072 & gt; [Accessed 3 Feb 2023].
  
  Robertson, Dale. New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473965072. 3 Feb 2023.
  
  New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems [Streaming video]. 2016. doi:10.4135/9781473965072. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
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- Share
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/new-product-development-at-gripple-manufacturer-of-wire-joining-and-tensioning-systems
  
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Finding a Gap in the Market

Chapter 2: Product Development

Chapter 3: Product Management

Things Discussed

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New Product Development at Gripple, Manufacturer Of Wire Joining & Tensioning Systems

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Finding a Gap in the Market

Chapter 2: Product Development

Chapter 3: Product Management

Things Discussed

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