SAGE Video - New Product Development

Name: New Product Development
Uploaded: 2016-06-01
Duration: 19 min 53 s
Description: Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.

Transcript

Video Type: Interview

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  Spanjol, J. (Academic). (2016). New product development [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988507
  
  Spanjol, Jelena. "New Product Development." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:53. https://dx.doi.org/10.4135/9781473988507.
  
  Spanjol, J., 2016. New Product Development, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988507 & gt; [Accessed 13 Aug 2022].
  
  Spanjol, Jelena. New Product Development. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988507. 13 Aug 2022.
  
  New Product Development [Streaming video]. 2016. doi:10.4135/9781473988507. Accessed 08/13/2022
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Summary

Summary

Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.