Summary
Chapters
Video Info
Summary
Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.
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Chapter 1: What is New Product Development? How Would You Define it to Your Students?
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Chapter 2: What is the Relationship Between New Product Development and the Wider Activities of Marketing?
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Chapter 3: What Are the Differences Between Creating a New Product as Opposed to a New Service? Where is There Overlap?
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Chapter 4: Is There a Set Way to Create a New Product or Can the Process be Altered? What Are the Key Ingredients?
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Chapter 5: Have There Been Any Examples of Products That Were Developed Unexpectedly?
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Chapter 6: Are There Any Steps in the New Product Development Process that Are Frequently Overlooked? Why do You Think this is?
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Chapter 7: What Are Some of the Most Challenging Issues Facing New Product Developers Today?
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Chapter 8: Are There Differences in Capabilities Between Small and Medium-Sized Enterprises (SMEs) and Large Corporations in Their Ability to Generate Solutions?
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Chapter 9: What New Research Directions do You Find Most Exciting in New Product Development and Why?
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Chapter 10: What Are the Key Research Methods that You Employ for Researching New Product Development, and Why?
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Chapter 11: How do You Think About the Public Impact of Your Own Research, and How do You Assess the Contribution of Your Research to Society?
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