Transcript

Me, Incorporated? Personal Branding & the Meaning of Work

Name: Me, Incorporated? Personal Branding & the Meaning of Work
Uploaded: 2017-02-15
Duration: 26 min 58 s
Description: Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of the research.

Video Type: Case Study

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  Vallas, S. (Academic). (2017). Me, incorporated? personal branding & the meaning of work [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781526420305
  
  Vallas, Steven. "Me, Incorporated? Personal Branding & the Meaning of Work." In SAGE Video. : SAGE Publications, Ltd., 2017. Video, 00:26:58. https://dx.doi.org/10.4135/9781526420305.
  
  Vallas, S., 2017. Me, Incorporated? Personal Branding & the Meaning of Work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781526420305 & gt; [Accessed 21 Jan 2022].
  
  Vallas, Steven. Me, Incorporated? Personal Branding & the Meaning of Work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Feb 2017. doi: https://dx.doi.org/10.4135/9781526420305. 21 Jan 2022.
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Summary

Summary

Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of the research.