Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of the research.
Me, Incorporated? Personal Branding & the Meaning of Work
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Vallas, S. (Academic). (2017). Me, incorporated? personal branding & the meaning of work [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781526420305
Vallas, Steven. "Me, Incorporated? Personal Branding & the Meaning of Work." In SAGE Video. : SAGE Publications, Ltd., 2017. Video, 00:26:58. https://www.doi.org/10.4135/9781526420305.
Vallas, S., 2017. Me, Incorporated? Personal Branding & the Meaning of Work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781526420305> [Accessed 16 Oct 2021].
Vallas, Steven. Me, Incorporated? Personal Branding & the Meaning of Work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Feb 2017. doi: https://www.doi.org/10.4135/9781526420305. 16 Oct 2021.copy to clipboardorEndnote
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