SAGE Video - Me, Incorporated? Personal Branding & the Meaning of Work

Name: Me, Incorporated? Personal Branding & the Meaning of Work
Uploaded: 2017-02-15
Duration: 26 min 58 s
Description: Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of the research.

Transcript

Video Type: Case Study

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  Vallas, S. (Academic). (2017). Me, incorporated? personal branding & the meaning of work [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781526420305
  
  Vallas, Steven. "Me, Incorporated? Personal Branding & the Meaning of Work." In SAGE Video. : SAGE Publications, Ltd., 2017. Video, 00:26:58. https://dx.doi.org/10.4135/9781526420305.
  
  Vallas, S., 2017. Me, Incorporated? Personal Branding & the Meaning of Work, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781526420305 & gt; [Accessed 19 Aug 2022].
  
  Vallas, Steven. Me, Incorporated? Personal Branding & the Meaning of Work. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Feb 2017. doi: https://dx.doi.org/10.4135/9781526420305. 19 Aug 2022.
  
  Me, Incorporated? Personal Branding & the Meaning of Work [Streaming video]. 2017. doi:10.4135/9781526420305. Accessed 08/19/2022
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Summary

Summary

Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of the research.