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Me, Incorporated? Personal Branding & the Meaning of Work

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  Vallas, S. (Academic). (2017). Me, incorporated? personal branding & the meaning of work [Streaming video]. Retrieved from SAGE Video.
  
  Vallas, Steven. "Me, Incorporated? Personal Branding & the Meaning of Work." SAGE Video video, 00:26:59. 2017. https://sk.sagepub.com/video/me-incorporated-personal-branding-and-the-meaning-of-work.
  
  Me, Incorporated? Personal Branding & the Meaning of Work 2017, online video, SAGE Publications Ltd, London, viewed 13 August 2020, <https://sk.sagepub.com/video/me-incorporated-personal-branding-and-the-meaning-of-work>.
  
  Vallas, Steven. "Me, Incorporated? Personal Branding & the Meaning of Work." Online video clip. SAGE Video. SAGE Publications Ltd, 15 Feb. 2017. Web. 13 Aug. 2020.
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Summary

Summary

Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of the research.