Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.
- Type of Content: Tutorial
- Title: Marketing Synergy
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Marketing Channels, Advertising & Promotion, Marketing Models
- Duration: 00:19:23
- Keywords: advertising, advertising campaigns, awareness, broadcast media, budget increases, budgeting, car industry, commercials (advertising), data analysis, effectiveness, equations, equations (mathematics), internet, kappa, marketing, marketing budget, marketing concept, profit, radio advertising, Synergy, website management
Levi Strauss & Co., 1853-
Academic: Prasad A. NaikOnline ISBN:9781473980648Copyright: (c) SAGE Publications Ltd., 2016