Transcript

Marketing Synergy

Name: Marketing Synergy
Uploaded: 2016-06-25
Duration: 19 min 23 s
Description: Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.

Video Type: Tutorial

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  Naik, P. A. (Academic). (2016). Marketing synergy [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473980648
  
  Naik, Prasad A. "Marketing Synergy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:23. https://www.doi.org/10.4135/9781473980648.
  
  Naik, P. A., 2016. Marketing Synergy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473980648> [Accessed 1 Dec 2021].
  
  Naik, Prasad A. Marketing Synergy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473980648. 1 Dec 2021.
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Summary

Summary

Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.