Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.
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Naik, P. A. (Academic). (2016). Marketing synergy [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473980648
Naik, Prasad A. "Marketing Synergy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:23. https://www.doi.org/10.4135/9781473980648.
Naik, P. A., 2016. Marketing Synergy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473980648> [Accessed 1 Dec 2021].
Naik, Prasad A. Marketing Synergy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473980648. 1 Dec 2021.copy to clipboardorEndnote
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