SAGE Video - Marketing Synergy

Name: Marketing Synergy
Uploaded: 2016-06-25
Duration: 19 min 23 s
Description: Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.

Transcript

Video Type: Tutorial

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  Naik, P. A. (Academic). (2016). Marketing synergy [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980648
  
  Naik, Prasad A. "Marketing Synergy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:23. https://dx.doi.org/10.4135/9781473980648.
  
  Naik, P. A., 2016. Marketing Synergy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980648 & gt; [Accessed 6 Feb 2023].
  
  Naik, Prasad A. Marketing Synergy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980648. 6 Feb 2023.
  
  Marketing Synergy [Streaming video]. 2016. doi:10.4135/9781473980648. Accessed 02/06/2023
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Summary
Chapters
Video Info

Summary

Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.

Chapter 1: What is Synergy?
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- Start time: 00:00:00
- End time: 00:01:15
Chapter 2: Importance of Synergy
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- Start time: 00:01:16
- End time: 00:02:16
Chapter 3: Creation of Synergy
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- Start time: 00:02:17
- End time: 00:04:13
Chapter 4: Measuring Synergy
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- Start time: 00:04:14
- End time: 00:08:16
Chapter 5: Principles of Synergy
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- Start time: 00:08:17
- End time: 00:12:15
Chapter 6: Case Study
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- Start time: 00:12:16
- End time: 00:17:24
Chapter 7: Conclusion
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- Start time: 00:17:25
- End time: 00:19:23

Type of Content: Tutorial
Title: Marketing Synergy
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Channels, Advertising & Promotion, Marketing Models
Duration: 00:19:23
DOI: https://dx.doi.org/10.4135/9781473980648
Keywords: advertising, advertising campaigns, awareness, broadcast media, budget increases, budgeting, car industry, commercials (advertising), data analysis, effectiveness, equations, equations (mathematics), internet, kappa, marketing, marketing budget, marketing concept, profit, radio advertising, Synergy, website management
Things Discussed
Organizations Discussed:
Levi Strauss & Co., 1853-
Persons Discussed:
Kai Peters

People
Academic: Prasad A. Naik

Online ISBN:9781473980648

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Naik, P. A. (Academic). (2016). Marketing synergy [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980648
  
  Naik, Prasad A. "Marketing Synergy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:23. https://dx.doi.org/10.4135/9781473980648.
  
  Naik, P. A., 2016. Marketing Synergy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980648 & gt; [Accessed 6 Feb 2023].
  
  Naik, Prasad A. Marketing Synergy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980648. 6 Feb 2023.
  
  Marketing Synergy [Streaming video]. 2016. doi:10.4135/9781473980648. Accessed 02/06/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/marketing-synergy
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Synergy?

Chapter 2: Importance of Synergy

Chapter 3: Creation of Synergy

Chapter 4: Measuring Synergy

Chapter 5: Principles of Synergy

Chapter 6: Case Study

Chapter 7: Conclusion

Things Discussed

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Marketing Synergy

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Synergy?

Chapter 2: Importance of Synergy

Chapter 3: Creation of Synergy

Chapter 4: Measuring Synergy

Chapter 5: Principles of Synergy

Chapter 6: Case Study

Chapter 7: Conclusion

Things Discussed

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