Summary
Chapters
Video Info
Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.
-
Chapter 1: What is Synergy?
icon angle down -
Chapter 2: Importance of Synergy
icon angle down -
Chapter 3: Creation of Synergy
icon angle down -
Chapter 4: Measuring Synergy
icon angle down -
Chapter 5: Principles of Synergy
icon angle down -
Chapter 6: Case Study
icon angle down -
Chapter 7: Conclusion
icon angle down