SAGE Video - Marketing Synergy

Name: Marketing Synergy
Uploaded: 2016-06-25
Duration: 19 min 23 s
Description: Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.

Transcript

Video Type: Tutorial

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  Naik, P. A. (Academic). (2016). Marketing synergy [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980648
  
  Naik, Prasad A. "Marketing Synergy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:23. https://dx.doi.org/10.4135/9781473980648.
  
  Naik, P. A., 2016. Marketing Synergy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980648 & gt; [Accessed 13 Aug 2022].
  
  Naik, Prasad A. Marketing Synergy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980648. 13 Aug 2022.
  
  Marketing Synergy [Streaming video]. 2016. doi:10.4135/9781473980648. Accessed 08/13/2022
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Summary

Summary

Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.