Summary
Chapters
Video Info
Summary
Professor V. Kumar discusses the ins and outs of marketing strategy. He outlines emerging economies, engaging customers, and identifying customer needs.
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Chapter 1: How Would You Define the Concept of Marketing Strategy, or How Would You Explain it to Your Students?
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Chapter 2: What is the Relationship Between a Firm's Marketing Strategy, the Marketing Mix, and Gaining Competitive Advantage?
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Chapter 3: What is the Relationship Between the Marketing Strategy and the Overall Corporate Strategy? How Do They Align or Take Their Own Identity?
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Chapter 4: How Might New Emerging Economies Form Part of a Firm's Marketing Strategy, and Why?
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Chapter 5: What are Some of the Key Techniques and Models Employed to Create, Develop and Implement a Firm's Marketing Strategy?
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Chapter 6: What is the Importance of Value to and From Customers?
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Chapter 7: How Can Marketing Strategy Differ for Products as Opposed to Services?
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Chapter 8: What is Customer Engagement and Why is it Considered the New Holy Grail for Marketers?
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Chapter 9: What is the Role of Social Media in Customer Engagement?
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Chapter 10: What Role Can Innovation Play in a Firm's Marketing Strategy?
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