Transcript

Marketing Strategy

Name: Marketing Strategy
Uploaded: 2016-06-25
Duration: 32 min 48 s
Description: Professor V. Kumar discusses the ins and outs of marketing strategy. He outlines emerging economies, engaging customers, and identifying customer needs.

Video Type: Interview

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  Kumar, V. (Academic). (2016). Marketing strategy [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988552
  
  Kumar, V. "Marketing Strategy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:32:48. https://www.doi.org/10.4135/9781473988552.
  
  Kumar, V., 2016. Marketing Strategy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988552> [Accessed 8 Dec 2021].
  
  Kumar, V. Marketing Strategy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473988552. 8 Dec 2021.
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Summary

Summary

Professor V. Kumar discusses the ins and outs of marketing strategy. He outlines emerging economies, engaging customers, and identifying customer needs.