Transcript

Marketing Strategy

Video Type: Interview

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  Kumar, V. (Academic). (2016). Marketing strategy [Streaming video]. Retrieved from SAGE Video.
  
  Kumar, V. "Marketing Strategy." SAGE Video video, 00:32:50. 2016. https://sk.sagepub.com/video/marketing-strategy.
  
  Marketing Strategy 2016, online video, SAGE Publications Ltd, London, viewed 20 September 2020, <https://sk.sagepub.com/video/marketing-strategy>.
  
  Kumar, V. "Marketing Strategy." Online video clip. SAGE Video. SAGE Publications Ltd, 25 Jun. 2016. Web. 20 Sep. 2020.
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Summary

Summary

Professor V. Kumar discusses the ins and outs of marketing strategy. He outlines emerging economies, engaging customers, and identifying customer needs.