Sage Video - Marketing Insights: An Interview with Michel Van der Borgh

Name: Marketing Insights: An Interview with Michel Van der Borgh
Uploaded: 2019-06-19
Duration: 5 min 30 s
Description: Michel Van der Borgh, associate professor, Copenhagen Business School, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

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Video Type: Interview

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  Van der Borgh, M. (Academic). (2019). Marketing insights: an interview with michel van der borgh [Video]. Sage Knowledge. https://doi.org/10.4135/9781529706338
  
  Van der Borgh, Michel. "Marketing Insights: An Interview with Michel Van der Borgh." In Sage Video. : SAGE Publications, Ltd., 2019. Video, 00:05:30. https://doi.org/10.4135/9781529706338.
  
  Van der Borgh, M., 2019. Marketing Insights: An Interview with Michel Van der Borgh, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529706338 & gt; [Accessed 8 Jun 2023].
  
  Van der Borgh, Michel. Marketing Insights: An Interview with Michel Van der Borgh. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Jun 2019. doi: https://doi.org/10.4135/9781529706338. 8 Jun 2023.
  
  Marketing Insights: An Interview with Michel Van der Borgh [Streaming video]. 2019. doi:10.4135/9781529706338. Accessed 06/08/2023
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Summary
Chapters
Video Info

Summary

Michel Van der Borgh, associate professor, Copenhagen Business School, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Chapter 1: Michel Van der Borgh Discusses Effective Branding
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- Start time: 00:00:00
- End time: 00:01:03
Chapter 2: Michel Van der Borgh Discusses Effective Social Media Marketing and Social Media's Role
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- Start time: 00:01:04
- End time: 00:02:29
Chapter 3: Michel Van der Borgh Discusses the Biggest Ethical Challenge in Marketing and the Most Overlooked Customer Experience
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- Start time: 00:02:30
- End time: 00:04:12
Chapter 4: Michel Van der Borgh Discusses How Brands Can Hold Audience Attention
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- Start time: 00:04:13
- End time: 00:05:30

Type of Content: Interview
Title: Marketing Insights: An Interview with Michel Van der Borgh
Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date: June 19, 2019
Discipline: Business & Management
Subject: General Business & Management, Marketing (general)
Duration: 00:05:30
DOI: https://doi.org/10.4135/9781529706338
Keywords: awareness, brand loyalty, brand management, branding, consumer behavior, consumer culture, digital technology, ethical considerations, Facebook, marketing (business), Social media, Social networking
People
Academic: Michel Van der Borgh

Online ISBN: 9781529706338

Copyright: SAGE Publications Ltd, 2019

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  Van der Borgh, M. (Academic). (2019). Marketing insights: an interview with michel van der borgh [Video]. Sage Knowledge. https://doi.org/10.4135/9781529706338
  
  Van der Borgh, Michel. "Marketing Insights: An Interview with Michel Van der Borgh." In Sage Video. : SAGE Publications, Ltd., 2019. Video, 00:05:30. https://doi.org/10.4135/9781529706338.
  
  Van der Borgh, M., 2019. Marketing Insights: An Interview with Michel Van der Borgh, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529706338 & gt; [Accessed 8 Jun 2023].
  
  Van der Borgh, Michel. Marketing Insights: An Interview with Michel Van der Borgh. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Jun 2019. doi: https://doi.org/10.4135/9781529706338. 8 Jun 2023.
  
  Marketing Insights: An Interview with Michel Van der Borgh [Streaming video]. 2019. doi:10.4135/9781529706338. Accessed 06/08/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Michel Van der Borgh Discusses Effective Branding

Chapter 2: Michel Van der Borgh Discusses Effective Social Media Marketing and Social Media's Role

Chapter 3: Michel Van der Borgh Discusses the Biggest Ethical Challenge in Marketing and the Most Overlooked Customer Experience

Chapter 4: Michel Van der Borgh Discusses How Brands Can Hold Audience Attention

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Marketing Insights: An Interview with Michel Van der Borgh

Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Michel Van der Borgh Discusses Effective Branding

Chapter 2: Michel Van der Borgh Discusses Effective Social Media Marketing and Social Media's Role

Chapter 3: Michel Van der Borgh Discusses the Biggest Ethical Challenge in Marketing and the Most Overlooked Customer Experience

Chapter 4: Michel Van der Borgh Discusses How Brands Can Hold Audience Attention

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