Summary
Chapters
Video Info
Michel Van der Borgh, associate professor, Copenhagen Business School, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
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Chapter 1: Michel Van der Borgh Discusses Effective Branding
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Chapter 2: Michel Van der Borgh Discusses Effective Social Media Marketing and Social Media's Role
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Chapter 3: Michel Van der Borgh Discusses the Biggest Ethical Challenge in Marketing and the Most Overlooked Customer Experience
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Chapter 4: Michel Van der Borgh Discusses How Brands Can Hold Audience Attention
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