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Marketing Insights: An Interview with Michel Van der Borgh

Name: Marketing Insights: An Interview with Michel Van der Borgh
Uploaded: 2019-06-19
Duration: 5 min 30 s
Description: Michel Van der Borgh, associate professor, Copenhagen Business School, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Video Type: Interview

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  Van der Borgh, M. (Academic). (2019). Marketing insights: an interview with michel van der borgh [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781529706338
  
  Van der Borgh, Michel. "Marketing Insights: An Interview with Michel Van der Borgh." In SAGE Video. : SAGE Publications, Ltd., 2019. Video, 00:05:30. https://dx.doi.org/10.4135/9781529706338.
  
  Van der Borgh, M., 2019. Marketing Insights: An Interview with Michel Van der Borgh, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529706338 & gt; [Accessed 2 Jul 2022].
  
  Van der Borgh, Michel. Marketing Insights: An Interview with Michel Van der Borgh. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Jun 2019. doi: https://dx.doi.org/10.4135/9781529706338. 2 Jul 2022.
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Summary

Summary

Michel Van der Borgh, associate professor, Copenhagen Business School, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.