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Marketing Insights: An Interview with Colleen Harmeling

Name: Marketing Insights: An Interview with Colleen Harmeling
Uploaded: 2019-06-19
Duration: 7 min 29 s
Description: Colleen Harmeling, PhD, Assistant Professor of Marketing, Florida State University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.

Video Type: Interview

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  Harmeling, C. (Academic). (2019). Marketing insights: an interview with colleen harmeling [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781529706291
  
  Harmeling, Colleen. "Marketing Insights: An Interview with Colleen Harmeling." In SAGE Video. : SAGE Publications, Ltd., 2019. Video, 00:07:29. https://www.doi.org/10.4135/9781529706291.
  
  Harmeling, C., 2019. Marketing Insights: An Interview with Colleen Harmeling, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781529706291> [Accessed 25 Jun 2021].
  
  Harmeling, Colleen. Marketing Insights: An Interview with Colleen Harmeling. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 19 Jun 2019. doi: https://www.doi.org/10.4135/9781529706291. 25 Jun 2021.
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Summary

Summary

Colleen Harmeling, PhD, Assistant Professor of Marketing, Florida State University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.