Summary
Chapters
Video Info
Colleen Harmeling, PhD, Assistant Professor of Marketing, Florida State University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
-
Chapter 1: Colleen Harmeling Discusses Effective Branding
icon angle down -
Chapter 2: Colleen Harmeling Discusses Effective Social Media Marketing and the Role of Social Media in Marketing
icon angle down -
Chapter 3: Colleen Harmeling Discusses the Biggest Ethical Challenge in Marketing
icon angle down -
Chapter 4: Colleen Harmeling Discusses the Most Overlooked Customer Experience
icon angle down -
Chapter 5: Colleen Harmeling Discusses How Brands Can Best Capture Audience Attention
icon angle down