Charles Cui, PhD, Professor of Marketing & Marketing Research, North Umbria University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
- Type of Content: Interview
- Title: Marketing Insights: An Interview with Charles Cui
- Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date:
- Discipline: Business & Management
- Subject: General Business & Management, Marketing (general)
- Duration: 00:11:56
Keywords: brand loyalty, brand management, brand personality, branding, business planning, communication networks, conflict resolution, cultural diversity, customer expectations, digital technology, ethical considerations, Facebook, feedback, global market, local economy, logos, market research, marketing (business), marketing research, memory, product innovation, publicity, Social media, Social networking, user interface
Academic: Charles CuiOnline ISBN: 9781529706307Copyright: SAGE Publications Ltd, 2019