Summary
Chapters
Video Info
Professor Jagdish Sheth gives his perspective on marketing to emerging markets. He discusses the shortcomings of past international marketing efforts and makes several recommendations for marketing in emerging economies.
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Chapter 1: What is an Emerging Market and How is it Distinct? Can You Speak to the Origin of the Term 'Emerging Markets'?
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Chapter 2: Why do Many of the Markets that Have Been Emerged in the Global Economy Continue to Hold Significant Strength in it?
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Chapter 3: Emerging Markets Tend to be Clustered Into Acronyms. What is Your Take on the Clustering of Countries?
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Chapter 4: What are the Cross-Cultural Challenges for Firms in Marketing to Emerging Markets? What are the Opportunities?
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Chapter 5: Can You Speak of Some of the Practical Differences Between Marketing Decisions Made for Markets Abroad, and Local Marketing Teams Devising Their Own Strategies and Plans?
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Chapter 6: What has Been the Impact of Digital Technologies on Marketing in Emerging Markets?
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Chapter 7: How are Firms Preparing for the Power Shift in the Development of Their Products and Services as Major Emerging Economies Become the World's Leading Economies?
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Chapter 8: What are Some of the Key Theories on the Literature of Emerging Markets, and How Have the Academic Debates Changed in Recent Years?
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Chapter 9: What Role Does Research Methodology Play in Researching Emerging Markets? How Vital are Cross-Cultural Approaches and How Are They Implemented?
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