SAGE Video - Marketing Ethics

Name: Marketing Ethics
Uploaded: 2016-01-28
Duration: 9 min 55 s
Description: Dr. Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisions.

Transcript

Video Type: Tutorial

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  Dahl, S. (Academic). (2016). Marketing ethics [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473965133
  
  Dahl, Stephan. "Marketing Ethics." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:09:55. https://dx.doi.org/10.4135/9781473965133.
  
  Dahl, S., 2016. Marketing Ethics, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473965133 & gt; [Accessed 31 Jan 2023].
  
  Dahl, Stephan. Marketing Ethics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473965133. 31 Jan 2023.
  
  Marketing Ethics [Streaming video]. 2016. doi:10.4135/9781473965133. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Dr. Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisions.

Chapter 1: Introduction: Marketing Ethics
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- Start time: 00:00:07
- End time: 00:01:09
Chapter 2: Historical Development of Ethical Consumption
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- Start time: 00:01:10
- End time: 00:05:20
Chapter 3: Consumption Acts
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- Start time: 00:05:21
- End time: 00:07:29
Chapter 4: Marketing's Response
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- Start time: 00:07:30
- End time: 00:09:48

Type of Content: Tutorial
Title: Marketing Ethics
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Marketing Ethics, Consumer Behavior, Ethical & Sustainable Marketing
Duration: 00:09:55
DOI: https://dx.doi.org/10.4135/9781473965133
Keywords: boycotts, branding, business ethics, consumerism, consumers, consumption, consumption patterns, corporate citizenship, decision making, environmental impacts of manufacturing, ethical consumerism, fast food packaging, green consumerism, groups (psychology), labeling, marketing (business), marketing ethics, mindfulness, motivation, patriotism, policies, rational choice, religion, Social marketing, Social responsibility
People
Academic: Stephan Dahl

Online ISBN:9781473965133

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Dahl, S. (Academic). (2016). Marketing ethics [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473965133
  
  Dahl, Stephan. "Marketing Ethics." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:09:55. https://dx.doi.org/10.4135/9781473965133.
  
  Dahl, S., 2016. Marketing Ethics, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473965133 & gt; [Accessed 31 Jan 2023].
  
  Dahl, Stephan. Marketing Ethics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473965133. 31 Jan 2023.
  
  Marketing Ethics [Streaming video]. 2016. doi:10.4135/9781473965133. Accessed 01/31/2023
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  Export to your reference manager Endnote
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/marketing-ethics
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Marketing Ethics

Chapter 2: Historical Development of Ethical Consumption

Chapter 3: Consumption Acts

Chapter 4: Marketing's Response

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Marketing Ethics

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Marketing Ethics

Chapter 2: Historical Development of Ethical Consumption

Chapter 3: Consumption Acts

Chapter 4: Marketing's Response

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