SAGE Video - Marketing Ethics

Name: Marketing Ethics
Uploaded: 2016-01-28
Duration: 9 min 55 s
Description: Dr. Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisions.

Transcript

Video Type: Tutorial

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  Dahl, S. (Academic). (2016). Marketing ethics [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473965133
  
  Dahl, Stephan. "Marketing Ethics." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:09:55. https://dx.doi.org/10.4135/9781473965133.
  
  Dahl, S., 2016. Marketing Ethics, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473965133 & gt; [Accessed 13 Aug 2022].
  
  Dahl, Stephan. Marketing Ethics. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473965133. 13 Aug 2022.
  
  Marketing Ethics [Streaming video]. 2016. doi:10.4135/9781473965133. Accessed 08/13/2022
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Summary

Summary

Dr. Stephan Dahl discusses ethical consumption and how people make consumption decisions. People may choose what they consume based on pious or patriotic reasons, social responsibility, or environmental impact. Companies must keep all of these possible motivations in mind when making marketing decisions.