SAGE Video - Customer Relationship Management at Wagamama Restaurant

Name: Customer Relationship Management at Wagamama Restaurant
Uploaded: 2016-01-28
Duration: 8 min 45 s
Description: General manager Christian Hill explains how he manages a struggling franchise of Wagamama in Camden. He discusses his strategies for gaining new customers and luring back customers who have stopped coming to the restaurant.

Transcript

Video Type: In Practice

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  Hill, C. (Practitioner). (2016). Marketing: customer relationship management [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473963542
  
  Hill, Christian. "Customer Relationship Management at Wagamama Restaurant." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:45. https://dx.doi.org/10.4135/9781473963542.
  
  Hill, C., 2016. Customer Relationship Management at Wagamama Restaurant, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473963542 & gt; [Accessed 1 Feb 2023].
  
  Hill, Christian. Customer Relationship Management at Wagamama Restaurant. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473963542. 1 Feb 2023.
  
  Customer Relationship Management at Wagamama Restaurant [Streaming video]. 2016. doi:10.4135/9781473963542. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

General manager Christian Hill explains how he manages a struggling franchise of Wagamama in Camden. He discusses his strategies for gaining new customers and luring back customers who have stopped coming to the restaurant.

Chapter 1: Marketing: Customer Relationship Management
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- Start time: 00:00:00
- End time: 00:01:13
Chapter 2: Feedback
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- Start time: 00:01:14
- End time: 00:02:09
Chapter 3: Internal Issues
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- Start time: 00:02:10
- End time: 00:03:30
Chapter 4: External Concerns
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- Start time: 00:03:31
- End time: 00:04:32
Chapter 5: Demographics
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- Start time: 00:04:33
- End time: 00:05:26
Chapter 6: Casual Customers
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- Start time: 00:05:27
- End time: 00:05:54
Chapter 7: Local Customers
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- Start time: 00:05:55
- End time: 00:07:34
Chapter 8: Menu
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- Start time: 00:07:35
- End time: 00:07:59
Chapter 9: Conclusion
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- Start time: 00:08:00
- End time: 00:08:45

Type of Content: In Practice
Title: Customer Relationship Management at Wagamama Restaurant
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Customer Relationship Management, Relationship Marketing, Hospitality, Travel & Tourism Management
Duration: 00:08:45
DOI: https://dx.doi.org/10.4135/9781473963542
Keywords: accessibility, branding, business and management, business management, business planning, competition (business), customer care, customer expectations, customer loyalty, customer satisfaction with services, demographic analysis, families, feedback, feedback seeking, incentives, management, management and leadership, menu planning, motivation, mystery shoppers, product promotion, quality assurance, restaurants, Strike action
Things Discussed
Organizations Discussed:
Wagamama Restaurant
MTV
Places Discussed:
West End of London

People
Practitioner: Christian Hill

Online ISBN:9781473963542

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hill, C. (Practitioner). (2016). Marketing: customer relationship management [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473963542
  
  Hill, Christian. "Customer Relationship Management at Wagamama Restaurant." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:45. https://dx.doi.org/10.4135/9781473963542.
  
  Hill, C., 2016. Customer Relationship Management at Wagamama Restaurant, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473963542 & gt; [Accessed 1 Feb 2023].
  
  Hill, Christian. Customer Relationship Management at Wagamama Restaurant. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473963542. 1 Feb 2023.
  
  Customer Relationship Management at Wagamama Restaurant [Streaming video]. 2016. doi:10.4135/9781473963542. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/marketing-customer-relationship-management
  
  Embed code:
  
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Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Marketing: Customer Relationship Management

Chapter 2: Feedback

Chapter 3: Internal Issues

Chapter 4: External Concerns

Chapter 5: Demographics

Chapter 6: Casual Customers

Chapter 7: Local Customers

Chapter 8: Menu

Chapter 9: Conclusion

Things Discussed

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Customer Relationship Management at Wagamama Restaurant

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: Marketing: Customer Relationship Management

Chapter 2: Feedback

Chapter 3: Internal Issues

Chapter 4: External Concerns

Chapter 5: Demographics

Chapter 6: Casual Customers

Chapter 7: Local Customers

Chapter 8: Menu

Chapter 9: Conclusion

Things Discussed

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