Transcript

Customer Relationship Management at Wagamama Restaurant

Video Type: In Practice

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  Hill, C. (Practitioner). (2016). Marketing: customer relationship management [Streaming video]. Retrieved from SAGE Video.
  
  Hill, Christian. "Customer Relationship Management at Wagamama Restaurant." SAGE Video video, 00:08:46. 2016. https://sk.sagepub.com/video/marketing-customer-relationship-management.
  
  Customer Relationship Management at Wagamama Restaurant 2016, online video, SAGE Publications Ltd, London, viewed 2 December 2020, <https://sk.sagepub.com/video/marketing-customer-relationship-management>.
  
  Hill, Christian. "Customer Relationship Management at Wagamama Restaurant." Online video clip. SAGE Video. SAGE Publications Ltd, 28 Jan. 2016. Web. 2 Dec. 2020.
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Summary

Summary

General manager Christian Hill explains how he manages a struggling franchise of Wagamama in Camden. He discusses his strategies for gaining new customers and luring back customers who have stopped coming to the restaurant.