Transcript

Customer Relationship Management at Wagamama Restaurant

Name: Customer Relationship Management at Wagamama Restaurant
Uploaded: 2016-01-28
Duration: 8 min 45 s
Description: General manager Christian Hill explains how he manages a struggling franchise of Wagamama in Camden. He discusses his strategies for gaining new customers and luring back customers who have stopped coming to the restaurant.

Video Type: In Practice

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  Hill, C. (Practitioner). (2016). Marketing: customer relationship management [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473963542
  
  Hill, Christian. "Customer Relationship Management at Wagamama Restaurant." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:45. https://www.doi.org/10.4135/9781473963542.
  
  Hill, C., 2016. Customer Relationship Management at Wagamama Restaurant, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473963542> [Accessed 30 Nov 2021].
  
  Hill, Christian. Customer Relationship Management at Wagamama Restaurant. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473963542. 30 Nov 2021.
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Summary

Summary

General manager Christian Hill explains how he manages a struggling franchise of Wagamama in Camden. He discusses his strategies for gaining new customers and luring back customers who have stopped coming to the restaurant.