SAGE Video - Marketing and Social Responsibility

Name: Marketing and Social Responsibility
Uploaded: 2016-06-25
Duration: 33 min 32 s
Description: Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.

Transcript

Video Type: Tutorial

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  Basu, K. (Academic). (2016). Marketing and social responsibility [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981553
  
  Basu, Kunal. "Marketing and Social Responsibility." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:33:32. https://dx.doi.org/10.4135/9781473981553.
  
  Basu, K., 2016. Marketing and Social Responsibility, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981553 & gt; [Accessed 13 Aug 2022].
  
  Basu, Kunal. Marketing and Social Responsibility. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981553. 13 Aug 2022.
  
  Marketing and Social Responsibility [Streaming video]. 2016. doi:10.4135/9781473981553. Accessed 08/13/2022
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Summary

Summary

Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.