Summary
Chapters
Video Info
Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.
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Chapter 1: Introduction: Marketing and Social Responsibility
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Chapter 2: Bookkeeper Characteristic
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Chapter 3: Statesman Characteristic
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Chapter 4: Corporate Social Responsibility
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Chapter 5: Social Criticism of Marketing
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Chapter 6: Classifying Products
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Chapter 7: The Marketing Character Study
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Chapter 8: Cognitive Dimension of Marketing Character
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Chapter 9: Linguistic Dimension of Marketing Character
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Chapter 10: Cognitive Dimension of Marketing Character
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Chapter 11: Robber Baron Characteristic
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Chapter 12: Robin Hood Characteristic
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