SAGE Video - Marketing and Social Responsibility

Name: Marketing and Social Responsibility
Uploaded: 2016-06-25
Duration: 33 min 32 s
Description: Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.

Transcript

Video Type: Tutorial

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  Basu, K. (Academic). (2016). Marketing and social responsibility [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981553
  
  Basu, Kunal. "Marketing and Social Responsibility." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:33:32. https://dx.doi.org/10.4135/9781473981553.
  
  Basu, K., 2016. Marketing and Social Responsibility, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981553 & gt; [Accessed 9 Feb 2023].
  
  Basu, Kunal. Marketing and Social Responsibility. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981553. 9 Feb 2023.
  
  Marketing and Social Responsibility [Streaming video]. 2016. doi:10.4135/9781473981553. Accessed 02/09/2023
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Summary
Chapters
Video Info

Summary

Corporate social responsibility can cover topics from cleaning up environmental damage to responding to lawsuits. The societal criticism surrounding these events can seriously harm companies. Marketing characteristics, the marketing characteristic study, and product classification are discussed.

Chapter 1: Introduction: Marketing and Social Responsibility
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- Start time: 00:00:00
- End time: 00:03:46
Chapter 2: Bookkeeper Characteristic
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- Start time: 00:03:47
- End time: 00:05:05
Chapter 3: Statesman Characteristic
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- Start time: 00:05:06
- End time: 00:07:12
Chapter 4: Corporate Social Responsibility
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- Start time: 00:07:13
- End time: 00:09:18
Chapter 5: Social Criticism of Marketing
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- Start time: 00:09:19
- End time: 00:14:05
Chapter 6: Classifying Products
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- Start time: 00:14:06
- End time: 00:17:08
Chapter 7: The Marketing Character Study
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- Start time: 00:17:09
- End time: 00:18:43
Chapter 8: Cognitive Dimension of Marketing Character
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- Start time: 00:18:44
- End time: 00:21:54
Chapter 9: Linguistic Dimension of Marketing Character
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- Start time: 00:21:55
- End time: 00:24:18
Chapter 10: Cognitive Dimension of Marketing Character
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- Start time: 00:24:19
- End time: 00:28:50
Chapter 11: Robber Baron Characteristic
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- Start time: 00:28:51
- End time: 00:30:50
Chapter 12: Robin Hood Characteristic
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- Start time: 00:30:51
- End time: 00:33:30

Type of Content: Tutorial
Title: Marketing and Social Responsibility
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Consumer Marketing
Duration: 00:33:32
DOI: https://dx.doi.org/10.4135/9781473981553
Keywords: bias, collectivism, corporate accountability, corporate ethics and compliance programs, corporate responsibility reporting, corporate social responsibility, corporate sustainability, corporate sustainability strategies, criticism and critics, deceptive advertising, economic behavior, environmental conservation, ethical analysis, inconsistency, individualism, information exchange, legitimacy, marketing (business), marketing campaigns, marketing concept, marketing objectives, marketing plan, marketing planning, marketing research, marketing strategy, morality, obsolescence, pricing, pricing ethics, product development, research methodology, risk (business), Social accountability, Social action, Social behavior, Social power, Societal issues, Strategic marketing
Things Discussed
Organizations Discussed:
Société des Produits Nestlé S.A., 1866-
Royal Dutch Shell plc, 1890-
Nest Labs, 2010-
Toyota, 1937-
Enron Energy, 1985-2007
Tata Group, 1868-
Walmart Stores, Inc., 1962-
The Body Shop International plc, 1976-

People
Academic: Kunal Basu

Online ISBN:9781473981553

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Basu, K. (Academic). (2016). Marketing and social responsibility [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981553
  
  Basu, Kunal. "Marketing and Social Responsibility." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:33:32. https://dx.doi.org/10.4135/9781473981553.
  
  Basu, K., 2016. Marketing and Social Responsibility, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981553 & gt; [Accessed 9 Feb 2023].
  
  Basu, Kunal. Marketing and Social Responsibility. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981553. 9 Feb 2023.
  
  Marketing and Social Responsibility [Streaming video]. 2016. doi:10.4135/9781473981553. Accessed 02/09/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Marketing and Social Responsibility

Chapter 2: Bookkeeper Characteristic

Chapter 3: Statesman Characteristic

Chapter 4: Corporate Social Responsibility

Chapter 5: Social Criticism of Marketing

Chapter 6: Classifying Products

Chapter 7: The Marketing Character Study

Chapter 8: Cognitive Dimension of Marketing Character

Chapter 9: Linguistic Dimension of Marketing Character

Chapter 10: Cognitive Dimension of Marketing Character

Chapter 11: Robber Baron Characteristic

Chapter 12: Robin Hood Characteristic

Things Discussed

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Marketing and Social Responsibility

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Marketing and Social Responsibility

Chapter 2: Bookkeeper Characteristic

Chapter 3: Statesman Characteristic

Chapter 4: Corporate Social Responsibility

Chapter 5: Social Criticism of Marketing

Chapter 6: Classifying Products

Chapter 7: The Marketing Character Study

Chapter 8: Cognitive Dimension of Marketing Character

Chapter 9: Linguistic Dimension of Marketing Character

Chapter 10: Cognitive Dimension of Marketing Character

Chapter 11: Robber Baron Characteristic

Chapter 12: Robin Hood Characteristic

Things Discussed

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