SAGE Video - Marketing & Sales Part I

Name: Marketing & Sales Part I
Uploaded: 2016-06-25
Duration: 31 min 48 s
Description: Business leaders discuss the marketing strategies of their companies. They explain their online marketing efforts, how they control public relations, and how to build and keep a quality brand.

Transcript

Video Type: Tutorial

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Huth, B., McCubbin, G., Grangaard, P. D., Vestal, C., Brown, W., Powell, M., Simon, T., Funk, L., Harrington, A., Chappelka, K., McGowan, L., Johnson, R. L., Hsieh, T., Sheldrake, M., Ryan, E., Greenspan, T., MacAskill, D., & Rosenzweig, R. (Practitioners). (2015). Marketing & sales part i [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980730
  
  Huth, Betty, Gene McCubbin, Paul D. Grangaard, Craig Vestal, Warren Brown, Michael Powell, Todd Simon et al. "Marketing & Sales Part I." In SAGE Video. : Film Ideas, Inc., 2015. Video, 00:31:48. https://dx.doi.org/10.4135/9781473980730.
  
  Huth, B., McCubbin, G., Grangaard, P. D., Vestal, C., Brown, W., Powell, M., Simon, T., Funk, L., Harrington, A., Chappelka, K., McGowan, L., Johnson, R. L., Hsieh, T., Sheldrake, M., Ryan, E., Greenspan, T., MacAskill, D. and Rosenzweig, R., 2015. Marketing & Sales Part I, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980730 & gt; [Accessed 31 Jan 2023].
  
  Huth, Betty, et al. Marketing & Sales Part I. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980730. 31 Jan 2023.
  
  Marketing & Sales Part I [Streaming video]. 2015. doi:10.4135/9781473980730. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/marketing-and-sales-part-i
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/marketing-and-sales-part-i
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Business leaders discuss the marketing strategies of their companies. They explain their online marketing efforts, how they control public relations, and how to build and keep a quality brand.

Chapter 1: Marketing Strategies
icon angle down
- Start time: 00:00:00
- End time: 00:08:09
Chapter 2: Online Marketing
icon angle down
- Start time: 00:08:10
- End time: 00:17:38
Chapter 3: Public Relations- The Media & Other Tools
icon angle down
- Start time: 00:17:39
- End time: 00:24:39
Chapter 4: Brand Building
icon angle down
- Start time: 00:24:40
- End time: 00:31:48

Type of Content: Tutorial
Title: Marketing & Sales Part I
Publisher: Film Ideas, Inc.
- Publication year: 2015
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Strategy, Electronic Marketing, Public Relations
Duration: 00:31:48
DOI: https://dx.doi.org/10.4135/9781473980730
Keywords: advertising, brand loyalty, brand management, brand personality, branding, brochures, cause-related marketing, consumer behavior, demographic analysis, Facebook, goal setting, image enhancement, internet and new media, lifestyle business, logos, marketing, marketing (business), marketing communication, marketing planning, marketing strategy, networked organizations, newspaper and magazine advertising, newspaper columns, newspaper press, online education, online systems, press (media), public relations, Social media, television advertising, transparency, Twitter, website management
Things Discussed
Organizations Discussed:
Huth and Booth Portrait Studio
Pop Labs
CakeLove
Black Entertainment Television
Portage Printing
Allen Edmonds Shoe Corporation
Love Cafe
BET
Omaha Steaks
askandy.com
Powell's Books
Zappos
Polly's Gourmet Coffee
Brooklyn Industries
iClick
Sappington Farmers Market
Method
Honest Tea
Round Table Group
Williams-Sonoma
Smugmug.com

People
Practitioner: Betty Huth
Practitioner: Gene McCubbin
Practitioner: Paul D. Grangaard
Practitioner: Craig Vestal
Practitioner: Warren Brown
Practitioner: Michael Powell
Practitioner: Todd Simon
Practitioner: Lexy Funk
Practitioner: Ann-Marie Harrington
Practitioner: Kerrie Chappelka
Practitioner: Lon McGowan
Practitioner: Robert L. Johnson
Practitioner: Tony Hsieh
Practitioner: Mike Sheldrake
Practitioner: Eric Ryan
Practitioner: Tessa Greenspan
Practitioner: Don MacAskill
Practitioner: Russ Rosenzweig

Online ISBN:9781473980730

Copyright: MMXV Film Ideas, Inc.

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Huth, B., McCubbin, G., Grangaard, P. D., Vestal, C., Brown, W., Powell, M., Simon, T., Funk, L., Harrington, A., Chappelka, K., McGowan, L., Johnson, R. L., Hsieh, T., Sheldrake, M., Ryan, E., Greenspan, T., MacAskill, D., & Rosenzweig, R. (Practitioners). (2015). Marketing & sales part i [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980730
  
  Huth, Betty, Gene McCubbin, Paul D. Grangaard, Craig Vestal, Warren Brown, Michael Powell, Todd Simon et al. "Marketing & Sales Part I." In SAGE Video. : Film Ideas, Inc., 2015. Video, 00:31:48. https://dx.doi.org/10.4135/9781473980730.
  
  Huth, B., McCubbin, G., Grangaard, P. D., Vestal, C., Brown, W., Powell, M., Simon, T., Funk, L., Harrington, A., Chappelka, K., McGowan, L., Johnson, R. L., Hsieh, T., Sheldrake, M., Ryan, E., Greenspan, T., MacAskill, D. and Rosenzweig, R., 2015. Marketing & Sales Part I, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980730 & gt; [Accessed 31 Jan 2023].
  
  Huth, Betty, et al. Marketing & Sales Part I. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980730. 31 Jan 2023.
  
  Marketing & Sales Part I [Streaming video]. 2015. doi:10.4135/9781473980730. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/marketing-and-sales-part-i
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/marketing-and-sales-part-i
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Marketing Strategies

Chapter 2: Online Marketing

Chapter 3: Public Relations- The Media & Other Tools

Chapter 4: Brand Building

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

Marketing & Sales Part I

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Marketing Strategies

Chapter 2: Online Marketing

Chapter 3: Public Relations- The Media & Other Tools

Chapter 4: Brand Building

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends