Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.
- Type of Content: Conference
- Title: Making Quiznos Hot and Toasty Again
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Brand Management & Strategy, Marketing Strategy
- Duration: 00:22:50
- Keywords: advertising, bankruptcy, brand personality, branding, comedy, commercials (advertising), cost control, customer care, distribution, distribution chain, food, food advertising, franchisee and franchisor, franchises, marketing, movie portrayals of adolescents, movies, partnerships, prices, pricing, product placements, product promotion, quality control, recession, restaurants, return on investment, Streaming media, target markets, television shows, videos, viral advertising and marketing, viral marketing
Speaker: Susan LintonsmithOnline ISBN:9781473990388Copyright: (c) SAGE Publications Ltd., 2016