SAGE Video - Making Quiznos Hot and Toasty Again

Name: Making Quiznos Hot and Toasty Again
Uploaded: 2016-06-25
Duration: 22 min 50 s
Description: Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.

Transcript

Video Type: Conference

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  Lintonsmith, S. (Speaker). (2016). Making quiznos hot (and toasty) again [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990388
  
  Lintonsmith, Susan. "Making Quiznos Hot and Toasty Again." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:50. https://dx.doi.org/10.4135/9781473990388.
  
  Lintonsmith, S., 2016. Making Quiznos Hot and Toasty Again, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990388 & gt; [Accessed 10 Aug 2022].
  
  Lintonsmith, Susan. Making Quiznos Hot and Toasty Again. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990388. 10 Aug 2022.
  
  Making Quiznos Hot and Toasty Again [Streaming video]. 2016. doi:10.4135/9781473990388. Accessed 08/10/2022
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Summary

Summary

Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.