SAGE Video - Making Quiznos Hot and Toasty Again

Name: Making Quiznos Hot and Toasty Again
Uploaded: 2016-06-25
Duration: 22 min 50 s
Description: Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.

Transcript

Video Type: Conference

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  Lintonsmith, S. (Speaker). (2016). Making quiznos hot (and toasty) again [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990388
  
  Lintonsmith, Susan. "Making Quiznos Hot and Toasty Again." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:50. https://dx.doi.org/10.4135/9781473990388.
  
  Lintonsmith, S., 2016. Making Quiznos Hot and Toasty Again, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990388 & gt; [Accessed 2 Feb 2023].
  
  Lintonsmith, Susan. Making Quiznos Hot and Toasty Again. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990388. 2 Feb 2023.
  
  Making Quiznos Hot and Toasty Again [Streaming video]. 2016. doi:10.4135/9781473990388. Accessed 02/02/2023
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Summary
Chapters
Video Info

Summary

Quizno's CMO Susan Lintonsmith delivers a conference presentation about revitalizing an established brand. Her discussion covers the history and the evolution of the Quizno's restaurant chain, including their missteps and marketing strategies over the years.

Chapter 1: Reinvigorating a Fading Brand
icon angle down
- Start time: 00:00:05
- End time: 00:09:12
Chapter 2: Henry & Justin: Finding Your Audience
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- Start time: 00:09:13
- End time: 00:15:41
Chapter 3: Connecting Online: A Successful Viral Marketing Campaign
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- Start time: 00:15:42
- End time: 00:22:50

Type of Content: Conference
Title: Making Quiznos Hot and Toasty Again
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Marketing Strategy
Duration: 00:22:50
DOI: https://dx.doi.org/10.4135/9781473990388
Keywords: advertising, bankruptcy, brand personality, branding, comedy, commercials (advertising), cost control, customer care, distribution, distribution chain, food, food advertising, franchisee and franchisor, franchises, marketing, movie portrayals of adolescents, movies, partnerships, prices, pricing, product placements, product promotion, quality control, recession, restaurants, return on investment, Streaming media, target markets, television shows, videos, viral advertising and marketing, viral marketing
Things Discussed
Organizations Discussed:
Quiznos, 1981-

People
Speaker: Susan Lintonsmith

Online ISBN:9781473990388

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Lintonsmith, S. (Speaker). (2016). Making quiznos hot (and toasty) again [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990388
  
  Lintonsmith, Susan. "Making Quiznos Hot and Toasty Again." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:50. https://dx.doi.org/10.4135/9781473990388.
  
  Lintonsmith, S., 2016. Making Quiznos Hot and Toasty Again, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990388 & gt; [Accessed 2 Feb 2023].
  
  Lintonsmith, Susan. Making Quiznos Hot and Toasty Again. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990388. 2 Feb 2023.
  
  Making Quiznos Hot and Toasty Again [Streaming video]. 2016. doi:10.4135/9781473990388. Accessed 02/02/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/making-quiznos-hot-and-toasty-again
  
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Reinvigorating a Fading Brand

Chapter 2: Henry & Justin: Finding Your Audience

Chapter 3: Connecting Online: A Successful Viral Marketing Campaign

Things Discussed

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Making Quiznos Hot and Toasty Again

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Reinvigorating a Fading Brand

Chapter 2: Henry & Justin: Finding Your Audience

Chapter 3: Connecting Online: A Successful Viral Marketing Campaign

Things Discussed

Sign in to access this content

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